Pamene nthawi ikusintha, momwemonso dziko lamakampani ndi malo ogulitsa. Tsopano tili m'nthawi yomwe chilichonse chimasinthidwa kukhala digito komanso makonda.
Mwa izi, njira zamalonda ziyeneranso kusintha. Poyambirira njira malonda anali pafupi kuwononga ndalama zambiri pazotsatsa ndi hoardings.
Komabe, zochitika zikusintha, ndipo amalonda akukambirana malingaliro atsopano. Akupeza njira zotsatsira zapadera komanso zogwira mtima zomwe zimamveka ngati china osati kungokweza.
Ngakhale apanga malingaliro ambiri pakuchita masewera olimbitsa thupi, chosankha ndikuchita bwino. Njira imodzi yotere yotsatsa malonda ndi chikhalidwe TV, yomwe yakula kwambiri posachedwapa.
Choncho, zingakhale zothandiza kwa ife kukambirana njira yotsatsira ndi kukonzekera kwake.
Chifukwa chiyani mugwiritse ntchito Social Media Marketing Strategy
Funso loyamba lomwe ndi lofunika kuyankha ndi chifukwa chake kugwiritsa ntchito chikhalidwe TV malonda. Yankho lake ndi lodziwikiratu komanso lolunjika.
Monga mukudziwa, anthu ambiri masiku ano ali pama social media. Kaya ndi Facebook, Twitter, Instagram, TikTok, YouTube, kapena LinkedIn, ndi otchuka padziko lonse lapansi.
M'mbuyomu, anali nsanja zogawana nthawi zaumwini ndikulumikizana ndi abwenzi akutali kapena achibale. Komabe, tsopano zinthu zapa social media zikukhala zosiyanasiyana kuposa kale.
Mitundu yonse yazinthu zilipo pamapulatifomu awa omwe amachititsa kuti anthu azikhala otanganidwa. Komanso, mawebusayitiwa ndi abwino kwambiri kuti awonjezere zosintha zaposachedwa. Chifukwa chake, anthu akuwononga nthawi yambiri pamasamba ochezera.
Ichi ndichifukwa chake ogulitsa akugwiritsa ntchito masambawa potsatsa, ndipo pali zifukwa zambiri.
Choyamba, makampani kapena mitundu ipeza gulu lalikulu la anthu kuti awone malonda awo mwachindunji. Chifukwa chake, amatha kugwiritsa ntchito ndalama pazinthu zina osati zosungira zazikulu.
Kachiwiri, adzapeza omvera awo omwe akuwatsata mwachangu, omwe angakhale makasitomala awo omwe angakhale nawo. Komanso, malo ochezera a pa Intaneti amatha kupanga organic traffic ndikuthandizira kupanga kutsogolera. Ndicho chifukwa chake makampani nthawi zina amafunikanso kugula YouTube mitsinje yamoyo mawonekedwe kuti akwaniritse zosowa zawo.
Chifukwa chake, kutsatsa kwapa media media ndikofunikira, ndipo makampani ayenera kusamala.
Momwe Mungapangire Social Media Marketing Plan
Tsopano funso lotsatira ndi momwe mungapangire a njira yotsatsira ndi kuchichita. Chabwino, yankho lake ndi ndondomeko ya ndondomeko yomwe imaphatikizapo njira zosiyanasiyana. Kutsatira masitepe onse ochita bwino pakutsatsa kwapa media ndikofunikira.
Fufuzani Moyenera
Chinthu choyamba kuti muyambe ndi ndondomeko ya malonda a chikhalidwe cha anthu ndi fufuzani bwinobwino. Muyenera kudziwa omvera omwe mukufuna kuti mupambane panjira yanu yotsatsa.
Chonde dziwani makasitomala omwe angakhale nawo ndikuwona awo machitidwe. Izi zidzakuthandizani kukonzekera njira yanu yotsatsa malonda; ngati pakufunika, mutha kugula YouTube mawonedwe nawonso.
Sankhani Platform
Chotsatira ndi kusankha nsanja yapa TV zoyenera kwambiri kwa inu. Mukayang'ana kunjako, mupeza malo angapo ochezera a pa Intaneti, ndipo kuyang'ana pa iwo nthawi imodzi kudzakhala kotanganidwa, osatchulapo zaphindu lantchito.
Chifukwa chake, mukachita kafukufuku wanu, zindikiraninso kuti zanu cholinga cha omvera amagwiritsa ntchito malo ochezera a pa Intaneti omwe kwambiri. Ndiye inu mukhoza kupita ndi nsanja ndi ntchito moyenerera.
Komanso, muyenera kuganizira nthawi ndi zothandizira ndikusankha yabwino social media nsanja pa dongosolo lanu la malonda.
Pangani Mbiri Zenizeni
Tsopano popeza mwasankha malo ochezera a pa Intaneti anu Malonda a malonda, muyenera kuyamba kugwira ntchito pa mbiri yanu. Musanayambe malonda anu kapena ntchito kapena zotsatsa, ogwiritsa ntchito adzawona mbiri yanu.
Chifukwa chake, anu mbiri yamtundu ziyenera kukhala zathunthu ndi zenizeni. Simufunikanso kuphatikizira zinthu zokhudzana ndi malonda pambiri yanu. Komanso, muyenera kuwunika mbiri yanu pafupipafupi, monga kuyisintha ndikuwunika zambiri.
Tanthauzirani Mbiri Yanu Yamunthu
Mukapanga mbiri yanu, muyenera kufotokozera zanu mbiri umunthu. Izi zikutanthauza momwe mungayankhire omvera anu ndi mawu omwe mudzagwiritse ntchito, monga kugawana zomwe zili ngati mlangizi wawo, mphunzitsi, mphunzitsi, abwenzi, kapena mwanjira ina iliyonse.
Mutha kupanga ubale wanu komanso wozama ndi makasitomala anu ndikuwakopa kudzera mu izi.
Chilengedwe ndi Kuchuluka Kwa Zolemba
Chofunikira kwambiri chomwe muyenera kukumbukira ndikuti mutha kungotumiza makampeni otsatsa pambuyo kupanga mbiri.
Choyamba, muyenera kudzikhazikitsa nokha pakati pa omwe mukufuna kuwatsata ndikuchita nawo. Kulimbikitsa ogwiritsa ntchito, mavidiyo ndi yabwino kwambiri. Komabe, ngati mukufuna kuwaphunzitsa, zithunzi ndi zabwino. Kenako pambuyo pa ma post 5 mpaka 6 aliwonse, mutha kugawana nawo zotsatsa.
Pogawana zolemba pamasamba ochezera, nthawi imafunikanso. Ichi ndichifukwa chake muyenera kufufuza nthawi yomwe omvera anu omwe mukufuna kukhala nawo pamasamba ochezera.
Mukagawana zomwe muli nazo nthawi imodzi, ogwiritsa ntchito aziwona nthawi yomweyo. Izi zidzatero pangani kutsogolera kwina, ndipo mupeza malonda ochulukirapo pamapeto pake.
Unikani Metrics
Tsopano muyenera kuvomereza kuti kungogawana zolemba zina pamasamba ochezera a pa Intaneti sikungachite nokha, ndipo muyenera kuwonetsetsa kuti zikuyenda bwino.
Kuti muchite izi, muyenera kusonkhanitsa deta kuti mupange chidziwitso. Apa zingakuthandizeni ngati mutayang'ana kuchuluka kwa otembenuka ndikupangitsa kuti muwerenge ochepa osati zokonda kapena otsatira.
Chifukwa chiyani? Chifukwa mutha kukhala ndi otsatira ambiri ndipo mutha kupeza zokonda mazana, ndizosankha kuti onsewo asinthe kukhala otsogolera.
Izi zikuthandizani kumvetsetsa momwe ogwiritsa ntchito amayankhira zomwe muli nazo komanso momwe mungathere patsogolo kuti. Mukasanthula ma metric onse, mutha kukonza zanu njira yotsatsira.
Dziwani Ndemanganso
Kupatula kupeza Potengera mu dongosolo lanu lazamalonda, kumvera omvera anu kungathandize. Nthawi zonse mukagawana zolemba, nthawi zonse pemphani malingaliro ndi ndemanga kuti mudziwe zomwe omvera anu akufuna.
Izi zikuthandizaninso kukonzekera njira yanu yowonjezera ndikuwongolera magwiridwe antchito anu. Chifukwa chake, nthawi zonse Khalani tcheru kwa makasitomala anu ndi kuwamvera.
Malangizo Ofunika
Pakufunika zambiri kuposa kungopanga mauthenga a zamasewera ndikugawana zotsatsa komanso zotsatsira kuti mapulani anu otsatsa pazama TV akhale opambana. Palinso mfundo zina zomwe muyenera kuziganizira.
- Musanayambe ntchito yanu zotsatsa zapa social media, tchulani zolinga zanu zamabizinesi ndikugwirizanitsa ndi mapulani anu otsatsa.
- Mukamagwiritsa ntchito malo ochezera a pa Intaneti pa malonda, muyenera kutero fufuzani omwe akupikisana nawo nawonso. Zingakuthandizeni ngati mutaphunzira kwa iwo zomwe ali ndi mphamvu ndi zofooka.
- Kapena ali bwanji kukopa omvera ndi kuwalunjika. Mwanjira iyi, mutha kupanga zosintha zofunika panjira yanu yotsatsa.
Ngati mukufuna kudziwa bwino omvera anu, mungathe kugula YouTube olembetsa.
Kutsiliza
Kutsatsa kwapa media media sikuli nthabwala masiku ano ndipo kuli ndi mphamvu zotembenuza magome ngati atagwiritsidwa ntchito moyenera. Kugwiritsa ntchito malo ochezera a pa Intaneti ndikwabwino ngati mukufuna kupanga zotsatsa zanu kukhala zogwira mtima komanso zogwira mtima.
Komabe, pali mfundo zenizeni zomwe muyenera kukumbukira ngati mukufuna kuyamba kutsatsa kwapa media. Monga kukula kwanu koyambirira, monga poyambira, mutha kupeza otsatira ochepa okha.
Ndi chifukwa chake inu Social Infinity chifukwa timakuthandizani kuti mugule otsatira a Tik Tok. Ife a Social Infinity timathandizira owerenga anu kugula malingaliro ndi zokonda pamasamba angapo ochezera, zomwe zimawalola kuti akule ndikutha kupeza zotsatira zabwino.