Ma social media akhala gawo lofunikira njira malonda, ndipo sikuti amangokhala ndi zilembo zazikulu. Mabizinesi ang'onoang'ono ndi oyambira nawonso amagwiritsa ntchito chikhalidwe TV kuti afikire omvera omwe akufuna, zomwe zimathandiza kukulitsa chidziwitso chamtundu.
Maphunziro 6 ochita bwino pamakampeni otsatsa pazama media
Oreo
"Dunk mu Mdima” Super Bowl tweet Pa Super Bowl ya 2013, magetsi adazimitsidwa mubwalo lamasewera, ndipo Oreo adatengera mwayiwu potumiza uthenga wanzeru womwe umati, “Zimayima? Palibe vuto. Mutha kudumphabe mumdima. " Titter idapita mwachangu ndikulandila ma retweets opitilira 10,000 mu ola limodzi lokha. Gulu la ochezera a Oreo lawonetsa kuti kuchita zinthu mwachangu komanso munthawi yake kumatha kulipira ndalama zambiri.
Titter idathandizira Oreo kupeza otsatira masauzande ambiri ndipo adayambitsa chipwirikiti chozungulira mtunduwo. Izi zikuwonetsa kuti a kampeni yotsatsa mwanzeru ikhoza kufulumizitsa kukula koyambirira kwa mawonedwe, zokonda, ndi otsatira. Social Infinity, mwachitsanzo, amapereka ntchito zoti mugule YouTube malingaliro, zokonda, olembetsa, ndi TikTok zokonda, mawonedwe, ndi otsatira, kuthandiza opanga ndi mabizinesi kukopa chidwi choyambirira ndikufikira omvera ambiri.
Wendy ndi
Twitter chowotcha Wendy ndi inadziwika chifukwa cha kubweranso kwake kwanzeru komanso kuwotcha Twitter. Adayamba kuyankha madandaulo amakasitomala ndi ma troll ndi mayankho oseketsa komanso achipongwe, kukopa chidwi komanso kusangalatsidwa ndi ambiri. Twitter ogwiritsa. Wa Wendy chikhalidwe chachitukuko idawathandiza kuti asiyane ndi maunyolo ena azakudya mwachangu ndikukhazikitsa chizindikiro chapadera.
Wendy's adayambitsanso kampeni yopambana yapa social media yotchedwa “Nuggs kwa Carter.” Mu kampeni iyi, adalonjeza ndalama zaulere za nkhuku kwa chaka chimodzi kwa a Twitter ogwiritsa omwe atha kupeza ma retweets 18 miliyoni. Ngakhale kuti sanakwanitse cholingacho, kampeniyo idatulutsa zipolowe zambiri. Izi zidathandiza Wendy kupeza otsatira ambiri ndi makasitomala. Ntchito za Social Infinity zitha kuthandiza mabizinesi ndi opanga kupeza malingaliro, zokonda, ndi otsatira ambiri Twitter, TikTokndipo YouTube, zomwe zingakhale zofunikira kukhazikitsa kupezeka kwamphamvu pa intaneti ndikufikira anthu ambiri.
Koka Kola
Mu 2011, Coca-Cola adakhazikitsa "Gawani Coke” kampeni, yomwe inaphatikizapo kusindikiza mayina otchuka m’mabotolo ndi zitini za Coca-Cola. Kampeniyi idalimbikitsa makasitomala kugula ndikugawana Coca-Cola ndi anzawo komanso abale. Kampeniyi idapambana kwambiri, pomwe Coca-Cola inanena kuwonjezeka kwa malonda kwa nthawi yoyamba mkati mwa zaka khumi.
Zinapangitsanso phokoso lalikulu pazama TV, makasitomala akugawana zithunzi zamabotolo awo a Coca-Cola. Instagram ndi Twitter. Izi zikuwonetsa kuti kampeni yolenga imatha kupanga zambiri mgwirizano wa organic ndi kuwonjezera chidziwitso cha mtundu. Izi zitha kupititsidwa patsogolo pogula YouTube malingaliro, zokonda, ndi olembetsa kapena TikTok amakonda, mawonedwe ndi otsatira. Ntchito za Social Infinity zitha kulimbikitsa kampeni ndikuthandiza kuti ifikire anthu ambiri.
Airbnb
Airbnb yagwiritsa ntchito Instagram bwino kuwonetsa katundu wake wapadera ndi zochitika zake. Gulu lawo lochezera pa intaneti limapanga zithunzi zokongola komanso zapadera za mindandanda ya Airbnb padziko lonse lapansi. Izi zimalimbikitsa makasitomala kusungitsa tchuthi chawo chotsatira kudzera papulatifomu. Airbnb imalimbikitsa makasitomala kugawana zomwe akumana nazo paulendo wawo Instagram pogwiritsa ntchito hashtag #Airbnb.
Kampaniyo imagwiritsanso ntchito Instagram Nkhani zopereka maupangiri oyenda ndikuwunikira zochitika zomwe zikubwera m'malo osiyanasiyana. Anthu ochulukirapo afikiridwa, ndipo Airbnb yapanga chizindikiritso chodziwika bwino. Njirayi imatha kukulitsidwanso ndi ntchito monga Social Infinity, zomwe zingathandize mabizinesi kugula TikTok otsatira, kugula YouTube olembetsa, gulani YouTube malingaliro, ndi kugula TikTok malingaliro kuti awonjezere kufikira kwawo pamapulatifomu awa.
Old Spice
Mu 2010, Old Spice adayambitsa kampeni yochezera anthu omwe anali ndi wosewera Yesaya Mustafa ngati "Mwamuna Wanu Akhoza Kununkhiza Monga.” Kampeniyi idaphatikizapo zotsatsa zoseketsa komanso zochezera zapa media, kuphatikiza mayankho amakanema amunthu payekha kwa ogwiritsa ntchito pa TV.
Zinali zopambana kwambiri, ndi Old Spice lipoti a 107% kuwonjezeka kwa malonda kampeni itayambika. Kampeniyi idathandiziranso Old Spice kufikira anthu achichepere ndikukhazikitsa mtundu wamakono. Mabizinesi amatha kukulitsa chidwi ndi zomwe ali nazo pogwiritsa ntchito ntchito ngati Social Infinity kugula YouTube amakonda, kulimbikitsa makasitomala ambiri kuti azilumikizana ndi mtunduwo.
Nike
"Nike"Maloto Openga” kampeni idawonetsa wosewera wakale wa NFL Colin Kaepernick, wodziwika komanso wotsutsana chithandizo chamagulu. Ntchitoyi inalimbikitsa makasitomala kuti "azikhulupirira chinachake, ngakhale zitatanthauza kutaya chilichonse." Ndawala imeneyi inayamikiridwa komanso kudzudzulidwa chifukwa cha uthenga wake wandale.
Komabe, kampeniyi idachita bwino kwa Nike, pomwe kampaniyo inanena kuti ikuwonjezeka kwa 31% pakugulitsa pa intaneti. Kampeniyi idathandizanso Nike kukhala ndi anthu ochepa komanso osamala kwambiri za anthu, ndipo idathandizira kukhazikitsa kampaniyo ngati mtundu womwe umayimira china kuposa kungogulitsa zovala zamasewera.
Kwa mabizinesi omwe akuyang'ana kuti awonjezere kufikira kwawo pazama media, ntchito ngati Social Infinity zitha kuthandiza kugula YouTube mtsinje wamoyo view, kugula TikTok amakonda, ndi kugula TikTok otsatira kuti apange zibwenzi zambiri ndikuwonjezera kuwonekera kwawo pamapulatifomu awa.
Kutsiliza:
Social Infinity ndi nsanja yomwe imapereka ntchito zotsatsa kuthandiza mabizinesi kukulitsa kupezeka kwawo pa intaneti, zomwe zimathandizanso kukulitsa kutsatira kwawo kwapaintaneti. Ndi kufunikira kochulukira kwa malo ochezera a pa Intaneti pazamalonda, Social Infinity imapereka ntchito zingapo zothandizira mabizinesi kukwaniritsa zolinga zawo zapa media.
Ntchito zathu zikuphatikizapo kugula YouTube mawonedwe, zokonda, olembetsa, ndi TikTok amakonda, mawonedwe, ndi otsatira. Ntchitozi zingathandize mabizinesi kukulitsa mawonekedwe awo pazama TV ndikufikira omvera ambiri, zomwe zimapangitsa kuti azitenga nawo mbali, otsatira ambiri, ndipo, pamapeto pake, kutembenuka ndi kugulitsa zambiri.
UI yathu ndiyosavuta kugwiritsa ntchito, yokhala ndi mawonekedwe osavuta omwe amapangitsa kuti mabizinesi azitha kusankha ntchito zomwe akufuna ndikuyitanitsa. Kuphatikiza apo, timapereka mapaketi angapo pamitengo yotsika mtengo kuti akwaniritse zosowa zosiyanasiyana zamabizinesi ndi malire ogwiritsira ntchito.
Ponseponse, mutha kugwiritsa ntchito nsanja yathu yamabizinesi omwe akufuna kupititsa patsogolo kupezeka kwawo pazama media ndikufikira omvera ambiri. Komabe, iyenera kukhala gawo la njira yotakata yolumikizirana ndi anthu kuti mukwaniritse bwino nthawi yayitali.