Masiku ano pafupifupi munthu aliyense ali pa chikhalidwe TV, kaya ndi Facebook kapena LinkedIn; malo ochezera a pa Intaneti ali ndi mamiliyoni a ogwiritsa ntchito.
Ichi ndichifukwa chake makampani ogulitsa amayang'ana kwambiri pamasamba ochezera a pa Intaneti kuti atengere ogula. Ogwiritsa ntchito ambiri pazama TV amatsata m'modzi kapena wina aliyense.
Kumbali imodzi, iwo ndi ziwerengero zabwino kwa omvera, ndipo kumbali ina, amatha kugwira ntchito monga olimbikitsa makasitomala. Anthu amawafunsa mafunso ndipo amayembekezera mwachidwi malingaliro awo.
Chifukwa chake ngati ochirikiza awa avomereza ntchito kapena chinthu chilichonse, zitha kukulitsa kufikira kwake m'mphindi zochepa chabe. Ndicho chozizwitsa cha malonda ochezera a pa Intaneti; choncho, osonkhezera amakhala ndi chidwi pazama TV.
Koma ziwerengero zabwinozi zilinso ndi chiyambi pomwe alibe otsatira ochepa. Choncho, iwo ayenera kugula YouTube mawonedwe amoyo kuonjezera chiwerengero chawo. M'kupita kwa nthawi otsatira awo amakula, ndipo amatha kukhala othandizira makasitomala.
Pangani chidziwitso chamtundu
Malo ochezera a pa Intaneti ndi abwino kwambiri pakupanga chidziwitso chamtundu komanso kupangitsa anthu masauzande ambiri kumvera mawu akampani. Social TV nsanja ngati Twitter ndi Instagram, kuwerengera ena ochepa, perekani makampani njira yofikira mawu awo kwa anthu ambiri.
Amatha kugwiritsa ntchito zotsatsa zolipira, olimbikitsa, ndi njira zina zogawana malingaliro awo ndi ogula. Akamagawana zambiri zamtundu wawo, cholinga chake pakati pa anthu chimakulitsa chidziwitso cha mtundu wawo.
Kupyolera mu malonda awa, makampani ndi mitundu akhoza kupanganso dera lawo. Pamapulatifomu awa, mothandizidwa ndi othandizira makasitomala, amatha kuyambitsa kukambirana ndikuwongolera.
Kuphatikiza pa izi, malo ochezera a pa Intaneti amagwira ntchito ngati njira ziwiri zoyankhulirana. Tiyeni tiwone izi mwatsatanetsatane. Apa anthu amafufuza zinthu ndi ntchito zinazake, ndipo makampani amatha kudziwa zambiri zamakhalidwe awo pogwiritsa ntchito zida zapamwamba.
Pambuyo pake, makampani ndi ogulitsa amatha kupanga ndikuchita zawo njira malonda pazolumikizi.
Pamene mamiliyoni a anthu amazigwiritsira ntchito, zimagwira ntchito mofulumira, ndipo makampani adzalandira mayankho pazamalonda awo, mautumiki, ndi malonda. Ichi ndichifukwa chake nthawi zosiyanasiyana, makampani oyambira amagula youtube mawonedwe.
Pangani otsogolera organic
Malo ochezera a pa Intaneti ndi njira yabwino yochitira kupanga organic traffic ndi amatsogolera. Monga mukudziwa kale kuchuluka kwa magalimoto ndi mayendedwe, mutha kuphunziranso kufunikira kwawo.
Kwa bizinesi iliyonse yapaintaneti kapena wotsatsa, ma organic lead ndi ofunika. Choyamba ndi njira zotere zomwe zimapangidwa popanda kulipira zotsatsa, ndipo kachiwiri, ndizowona komanso zodalirika.
Chifukwa chake, ma organic lead ndi ofunikira kwambiri mabizinesi apaintaneti. Ndipo apa pakubwera gawo lachinyengo lopanga zotsogola kuchokera kumasamba ochezera.
Izi ndi zophweka ngati mukukambirana mochulukira. Kuchokera pamasamba awa, makampani ndi ogulitsa atha kugwiritsa ntchito zomwe makasitomala amachita ndikuwagwiritsa ntchito kupanga njira zawo zotsatsira.
Ndi izi, makampani amatha kusonkhanitsa zambiri zokhudzana ndi zomwe makasitomala amakonda ndi zomwe sakonda, kuchuluka kwa anthu, ndi zomwe akufuna. Pambuyo pazidziwitso zonsezi patebulo, makampani amatha kupanga zisankho bwino.
kachiwiri, makina azowonera akhoza kuthandiza pano. Kampani ikhoza kugawana zinthu ndi ntchito zake ndi anthuwa, ndipo amatha kupanga zomwe zili chimodzimodzi. Ngakhale makampani afika pa izi, olimbikitsa adzalandira mtengo wamtundu.
Kuti apeze izi, angafunikire kugula YouTube amakonda. Mwanjira iyi, amatha kuyandikira ndikukweza anthu ambiri kumtundu wawo.
Lumikizani anthu
Kuyambira pachiyambi, malo ochezera a pa Intaneti akhala akuyesetsa kugwirizanitsa anthu padziko lonse lapansi. Zilibe kanthu komwe mukukhala; mutha kulumikizana nthawi zonse ndi anzanu ndi abale anu, ngakhale popita.
Ngakhale LinkedIn yadzikhazikitsa yokha ngati malo ochezera a pa Intaneti pomwe anthu omwe ali ndi zolinga zofanana, malingaliro, zosowa, kapena malingaliro angagwirizane.
Komabe, kwa zaka zambiri malo ochezera anthu zasintha. Tsopano amalumikiza anthu ndi anzawo kapena achibale komanso mtundu nawonso.
Pamapulatifomu awa, makampani ndi ogulitsa amatha kulumikizana ndi omvera awo. Pambuyo popeza makasitomala omwe angakhale nawo amatha kugwira ntchito bwino pamakampeni awo otsatsa.
Osati izi zokha komanso pamapulatifomu awa, amatha kulumikizana nawo kapena olimbikitsa makasitomala monga mtsogoleri. Ngakhale pali mitundu yosiyanasiyana ya madera ndi njira zomwe mitundu ingagwiritsire ntchito.
Makampaniwa amayambitsa madera ena ndikupanga omvera awo kukhala gawo lawo. Kenako akhoza kugawana nawo malingaliro awo mwachindunji. Nthawi zina, makampani amatha kulumikizana mwachindunji ndi madera omwe adamangidwa kale.
Komabe, mwanjira iliyonse, amafunikira gulu, ndipo angathe kugula YouTube olembetsa kumanga dera lawo kapena kukulitsa omvera awo.
Anthu amamvera anzawo
Tsopano zikuyembekezeredwa kuti anthu azimvera anzawo m'malo mwa mtundu. Tsopano akumvetsetsa kuti mitundu ikhoza kukhala yosadalirika ndikutsatsa malonda ndi ntchito zawo; koma anthu mwa iwo sadzatero.
Chifukwa chake ngakhale mu midzi yapamwamba, anthu adzakhala magwero enieni a chidziŵitso. Ndiko kuti, mu nkhani iyi, anzawo, osati zopangidwa. Adzafunsa mafunso kuchokera kwa iwo ndikutsatira malangizo ndi malingaliro awo liwu ndi liwu.
Chifukwa chake, kulumikizana ndi anzawo mwachindunji kumatha kupindulitsa makampani kuti apindule nawo cholinga cha omvera. Othandizira awa, nawonso, amayembekezera ma brand kuti athe kuyika mtengo wamtundu kwa iwo.
Chifukwa chake, ndiabwino pazotsatsa, zotsatsa, zotsogola, ndi kukwezedwa kwamtundu.
Makasitomala apeza zomwe akufuna, olimbikitsa apeza mgwirizano wamtundu, ndipo makampani atha kupeza makasitomala awo. Kwa izi, iwo angafunike gulani zokonda za Tik Tok.
Kutsiliza
Masiku ano malonda ochezera a pa Intaneti akukula kwambiri. Pali zifukwa zosiyanasiyana kumbuyo kwake, monga kufikira anthu omwe akuwatsata komanso m'badwo wotsogola wachilengedwe, kuwerengera ochepa.
Ngati inunso mukufuna kugwiritsa ntchito chikhalidwe TV malonda, ndiye Social Infinity ndi zomwe mukusowa. Ife ku Social Infinity timapatsa ogwiritsa ntchito mwayi wogula TikTok mawonedwe.
Ndi chithandizo chathu, mutha kuwonjezera otsatira anu poyambira pogula malingaliro ndi zokonda pamasamba angapo ochezera monga Instagram, Facebookndipo YouTube, kutchula anthu otchuka. Kukankha pang'onoku kungakuthandizeni m'njira zambiri.