Ndi chitukuko chaposachedwa chaukadaulo, kudalira kwathu mafoni am'manja ndi intaneti kwakula. Masiku ano, pafupifupi aliyense ali ndi foni yam'manja komanso intaneti, zomwe zimawapatsa mwayi wopita kudziko lonse lapansi.
Mabizinesi akuyenera kusintha momwe amagulitsira malonda awo komanso malo awo kuti apindule kwambiri ndi chitukuko chaukadaulochi. Chimodzi mwazothandiza kwambiri njira zamagetsi zamagetsi lero ndi kugwiritsa ntchito nsanja chikhalidwe TV monga YouTube, Instagram, Facebook, Snapchat, ndi TikTok kutsatsa malonda kapena ntchito zanu.
M'nkhani ya lero, tikambirana zonse zomwe muyenera kudziwa zokhudza kutsatsa pamasamba ochezera YouTube ndi TikTok.
Kutsatsa Mtundu kapena Chogulitsa chanu TikTok
Mzaka zaposachedwa, TikTok wazunguliridwa ndi mikangano, yomwe yawononga chizindikiro cha chizindikiro. Koma ndi chimodzi mwazo malo ochezera a pa Intaneti akuluakulu, ndi ogwiritsa ntchito oposa biliyoni imodzi. Chifukwa chake ngati bizinesi, tiyenera kuzindikira kufikira TikTok ndikugwiritsa ntchito nsanja moyenera komanso mwachilungamo kulimbikitsa malonda kapena ntchito yathu.
Mosiyana ndi zomwe anthu ambiri amakhulupirira TikTok ndi malo ochezera a pa Intaneti omwe amagwiritsidwa ntchito makamaka ndi ana osakwana zaka khumi ndi zisanu ndi zitatu, pafupifupi 80% ya ogwiritsa ntchito omwe amalembetsa ngati akuluakulu (18+). Zambirizi ndizofunikira kuti mumvetsetse omvera komanso kupanga njira yotsatsira moyenera.
Ndani ayenera kutsatsa pa Tik Tok?
Mu Okutobala 2022, Hootsuite adatulutsa zidziwitso zokhudzana ndi kutsatsa TikTok. Mu mbiri ya omvera, adawona kuti 36% ya ogwiritsa ntchito anali 18-24, zomwe zimawapangitsa kukhala omvera ambiri omwe amawatsata pazotsatsa. Chifukwa chake, ma brand ndi makampani omwe amayang'ana omvera achichepere mu kampeni yawo yotsatsa angagwiritse ntchito TikTok mokwanira.
Kuphatikiza apo, ogwiritsa ntchito ambiri ndi azimayi azaka zapakati pa 18-24 ndi 25-34. Chifukwa chake, ma brand omwe ali ndi omvera omwe ali ndi azimayi ochepera zaka makumi atatu ndi zisanu amatha kugwiritsa ntchito Tik Tok kutsatsa malonda awo.
Tik Tok ili ndi ogwiritsa ntchito pafupifupi 110 miliyoni ku United States, zomwe zimapangitsa kuti zikhale bwino zamphamvu. Koma ilinso ndi ogwiritsa ntchito ku Middle East ndi Asia, ndikupangitsa kuti ikhale yomveka bwino padziko lonse lapansi. Choncho TikTok itha kukhalanso nsanja yoyenera yotsatsira ma MNCs ndi mitundu yapadziko lonse lapansi.
Mitundu ya Zotsatsa pa TikTok
Kanema wamkati: Awa ndi otsatsa amakanema omwe amawonekera mu gawo la 'For You' la nkhani za Tik Tok.
Kutengera mtundu: Zotsatsazi zimakupatsani mwayi wokopa chidwi cha wogwiritsa ntchito powonetsa uthenga kuchokera kwa wotsatsa pazenera musanawasinthe kukhala kanema wosavuta wapaintaneti.
Spark zotsatsa: Muzotsatsa zamtunduwu, Tik Tok imalola mtundu ndi makampani kuti kulimbikitsa zilizonse za organic kuchokera ku akaunti yawo kapena wogwiritsa ntchito wina aliyense yemwe amathandizira malonda awo kapena amagwirizana ndi filosofi yamtundu.
Zithunzi zotsatsa: Zotsatsa zapa media izi zimagwiritsa ntchito chithunzi chotsatiridwa ndi mawu otsatsa oyenera. Zithunzi izi zimawonekera mkati TikTokMapulogalamu odyetsa nkhani: BuzzVideo, TopBuzz, ndi Babe.
Kutsatsa kwamavidiyo: Kutsatsa kwapawayilesiku kumagwiritsa ntchito kanema wotsatsira omwe kutalika kwa masekondi makumi asanu ndi limodzi. Malonda amakanema awa amawonekera mu gawo la 'For You' la Tik Tok.
Pangle zotsatsa: Zopezeka m'maiko ena, kanema wa Pandle amagwirizana ndi Tik Tok kuti apereke mitundu yosiyanasiyana yazotsatsa.
Malonda a Carousel: Zotsatsa zamtunduwu zimakhala ndi zithunzi zingapo zomwe zimathandiza kukweza mtundu kapena malonda. Zithunzi izi zikuwonetsedwa m'mapulogalamu osiyanasiyana ankhani a Tik Toks.
Zolemba za AR: Iyi ndi njira yosalunjika yolimbikitsira mtundu wanu. Muli ndi Tik Tok kupanga zolembedwa za AR monga zomata ndi magalasi, ndipo ogwiritsa ntchito amazigwiritsa ntchito m'mavidiyo awo, kukwezera mtundu wanu.
Vuto la Hashtag: Malonda awa amawonekera pagawo la "Discovery" la pulogalamuyi. Cholinga chachikulu ndikupanga phokoso kuzungulira mtundu kapena malonda.
Zothandizira zothandizidwa: Ndi imodzi mwanjira zodziwika bwino zolimbikitsira malonda kapena mtundu pa Tik Tok. Mumatsatsa malonda anu mothandizidwa ndi zinthu zothandizidwa ndi anthu otchuka TikTok wosuta.
Aliyense akhoza kukhala wotchuka TikTok wogwiritsa ntchito ndi otsatira ambiri ndi malingaliro. Koma ndizovuta kutero mukangopanga akaunti yanu. Kuti muwonjezere malingaliro ndi ndemanga poyambilira, ogwiritsa ntchito amatha kugula malingaliro a Tik Tok kapena otsatira a Tik Tok. Ntchitozi zimaperekedwa ndi makampani monga Social Infinity, ndipo ogwiritsa ntchito angathe gulani otsatira a Tik Tok kuchokera pamasamba awa. Amathanso nthawi zina kugula TikTok amakonda ndi ndemanga pa mavidiyo awo.
Kutsatsa Mtundu kapena Chogulitsa chanu YouTube
YouTube ndi imodzi mwama social network akuluakulu. Ndi ogwiritsa ntchito opitilira mabiliyoni awiri, ndiye tsamba lomwe lachezera kwambiri pambuyo pake Google. Chifukwa chake ndi malo abwino kwambiri kwa kampani kutsatsa malonda kapena ntchito zake.
Kupanga msonkhano wotsatsa on YouTube amasiyana ndi ena masamba azama TV chifukwa YouTube ndi mavidiyo akukhamukira nsanja. Tikambirananso mitundu yosiyanasiyana ya zotsatsa zomwe zilipo YouTube. Tidzakambirananso momwe novice YouTube wopanga zinthu amatha kukulitsa malingaliro awo oyamba ndi zomwe amakonda pogula YouTube mawonedwe.
Mitundu ya Zotsatsa pa YouTube
Musanayambe kampeni yotsatsa makanema YouTube, muyenera kumvetsetsa mitundu ya zotsatsa zomwe zilipo. Zotsatirazi ndi zina mwa mitundu yodziwika bwino ya zotsatsa zomwe zimapezekapo YouTube.
Malonda Akanema Amkati: Malonda awa amawonekera pamwamba pa tsamba loyamba komanso pamwamba pa zotsatira zakusaka patsamba losaka. Zotsatsa izi zimawonekeranso ngati malingaliro okhudzana ndi kanema pansi pa kanema yomwe ikuseweredwa pano.
Malonda a Bumper: Zotsatsa za Bumper ndi zotsatsa zazifupi zomwe zimaseweredwa musanayatse zomwe mwasankha YouTube. Izi ndi zotsatsa zomwe sizingalumphike ndipo zimakhala ndi masekondi asanu ndi limodzi. Izi ndi zotsatsa zachangu kwambiri zoperekedwa ndi YouTube. Chifukwa cha nthawi yochepa, imatha kutumiza uthenga wofunikira kuti ulimbikitse malonda kapena mtundu moyenera. Chifukwa chake, zotsatsazi zimayendetsedwa moyandikana ndi zotsatsa zina kuti apange buzz ndikufalitsa chidziwitso cha malonda.
Malonda Omwe Angadumphe: Zotsatsa zokhazikika zimawonekera pamaso pa kanema wosankhidwa. Monga dzina likunenera, awa ndi malonda omwe mungalumphe. Malinga ndi YouTube, zotsatsazi ziyenera kukhala ndi nthawi ya masekondi khumi ndi awiri mpaka mphindi zisanu ndi chimodzi.
Zotsatsa zomwe sizingalumphike mkati: Awa ndi makanema otsatsira omwe amawonetsedwa kale kapena pakati pa kanema wosankhidwa. Monga momwe dzinalo likusonyezera, awa ndi malonda osadumphika ndipo amathamanga kwa masekondi khumi ndi asanu mpaka makumi awiri.
Zotsatsa za TrueView: Zotsatsa za TrueView zimatengedwa kuti ndi imodzi mwamitundu yotchuka kwambiri yotsatsa YouTube. Ngati atagwiritsidwa ntchito moyenera, akhoza kukhala malonda otsika mtengo kwambiri YouTube. Pali mitundu iwiri ya zotsatsa za TrueView: zotsatsa zomwe zili mkati ndikupeza makanema. Ubwino wa zotsatsa za TrueView ndikuti otsatsa amayenera kulipira kokha pomwe ogula achita nawo malonda mwanjira ina.
Zolemba: Imodzi mwa njira zodziwika bwino zotsatsa malonda anu kapena mtundu wanu mosalunjika. Mumatsatsa malonda anu poika ndalama pa zamphamvu YouTuber kupanga ndi kutumiza zomwe zimalimbikitsa malonda kapena mtundu wanu.
Aliyense akhoza kukhala wotchuka YouTuber ndi mamiliyoni otsatira. Koma ndizovuta kutero mutangoyamba kumene kupanga zomwe zili. Kuti muwonjezere mawonedwe ndi olembetsa poyamba, ogwiritsa ntchito angathe kugula YouTube mawonedwe or kugula YouTube olembetsa. Ntchitozi zimaperekedwa ndi makampani monga Social Infinity. Nthawi zina, makampani awa amathanso kukuthandizani kugula YouTube mawonedwe amoyo.
Kutsiliza
M'dziko lamakono la techno-savvy, malonda akuyenera kuyenderana ndi zaka za digito. Yankho la izi ndi malonda a digito. Ndipo imodzi mwa njira zabwino zotsatsa malonda anu kapena mtundu wanu ndikugwiritsa ntchito nsanja zapa media ngati YouTube ndi TikTok.
Mapulatifomu onsewa amapereka mitundu yosiyanasiyana yotsatsa yokhala ndi zolinga ndi zolinga zina. Zingakuthandizeni ngati mumvetsetsa mitundu yosiyanasiyana ya zotsatsa kuti mupange njira yoyenera yotsatsa ndikugwiritsa ntchito bwino zotsatsa YouTube ndi TikTok.
Komanso, novice TikTok ogwiritsa ndi YouTubers akhoza kugwiritsa ntchito Social Infinity kugula YouTube malingaliro kapena kugula TikTok mawonekedwe kuti awapatse mphamvu yoyambira. Akhozanso kugula YouTube olembetsa ndi TikTok otsatira a Social Infinity. Social Infinity ingathandizenso YouTubers amakwaniritsa zofunikira zopangira ndalama mu akaunti yawo.