Momwe mungagwirizanitse ndi osonkhezera kuti mukweze mtundu wanu pazama media 

chikhalidwe TV yakhala gawo lofunikira m'miyoyo yathu m'zaka za digito ndipo yakhudza kwambiri momwe ma brand amayendera. Kulumikizana ndi olimbikitsa ndi imodzi mwa njira zabwino kwambiri zochitira gulitsani malonda anu pa social media. M'zaka zingapo zapitazi, Kutsatsa yakula kwambiri, zomwe zikuwonetsa kuti ndi njira yabwino yodziwitsira zamtundu komanso kukulitsa malonda.

Gwirizanani ndi anthu okonda ma media

Nkhaniyi ifotokoza momwe mungachitire gwirizanani ndi olimbikitsa kuti mukweze mtundu wanu pazama TV ndi maupangiri ndi zidule za kukulitsa njira yanu yotsatsira, kuphatikiza nsanja yopanda malire yomwe mungagwiritse ntchito kugula YouTube mawonedwe ndi olembetsa, TikTok zokonda ndi mawonedwe, etc.

Kodi Influencers ndi Ndani?

Kuti mudziwe Kutsatsa, munthu ayenera kudziwa omwe ali ndi mphamvu komanso momwe amathandizira malonda ogulitsa. 

Omwe apeza mafani ambiri pamasamba ochezera ngati Facebook, Instagram, TikTokndipo YouTube amadziwika ngati osonkhezera. Zawo zovomerezeka akhoza kulimbikitsa bizinesi ndi onjezani malonda chifukwa amakhudza kwambiri mafani awo. Makampani amatha kukulitsa omvera awo, kudziwitsa anthu zamtundu wawo, ndipo pamapeto pake kupititsa patsogolo malonda pogwirizana ndi omwe amawalimbikitsa.

Kugwirizana ndi Influencers 

Maupangiri ogwirira ntchito limodzi ndi omwe akukulimbikitsani kuti mugulitse mtundu wanu pamasamba ochezera:

1. Dziwani zomwe mukufuna komanso msika womwe mukufuna

Musanayambe kucheza ndi anthu olimbikitsa, muyenera kuzindikira anu zolinga ndi msika chandamale. Mukuyembekeza kukwaniritsa chiyani kudzera mumgwirizanowu? Kodi ndikulimbikitsa malonda kapena kuzindikira zamtundu? Othandizira amatha kukuthandizani kuti mufikire omvera anu mukangokhazikitsa zolinga zanu.

msika wolunjika

Mwachitsanzo, mungathe onjezerani kukula kwanu koyamba pogula YouTube malingaliro, zokonda, ndi olembetsa kuchokera ku Social Infinity ngati mukufuna kutsatsa malonda anu kumeneko. Pambuyo pake, mutha kugwirira ntchito limodzi kukweza mtundu wanu ndi YouTube olimbikitsa omwe amakopa msika womwe mukufuna.

2. Kafukufuku ndi Shortlist Potential Influencers

Pambuyo pozindikira msika womwe mukufuna, chotsatira ndichoti kafukufuku ndi mndandanda wafupipafupi omwe akuyembekezeka kukhala okopa amene angakuthandizeni kugwirizana nawo. Zida zowerengera zapa media media zitha kukuthandizani kuti mupeze omwe ali ndi otsatira ambiri mu niche yanu. Samalani anthu omwe ali ndi chiwopsezo chachikulu, chifukwa izi zikuwonetsa kukhudzidwa kwa mafani awo pazinthu zawo.

3. Lumikizanani ndi Osonkhezera

Fikirani Othandizira

Mukasankha omwe angakulimbikitseni, lumikizanani ndi aliyense kuti mukambirane mwayi wogwirizana. Tumizani imelo kapena mauthenga achindunji pama media ochezera kuti mulumikizane nawo. Kuwonetsa mtundu wanu komanso chifukwa chomwe mumakhulupirira kuti Influencer ikhoza kukhala yoyenera pa kampeni yanu muuthenga wanu. Komanso, atumizireni zitsanzo zaulere za katundu kapena ntchito zanu kuti athe kuziyesa.

 

4. Khazikitsani Ubale ndi Wosonkhezera

Kukhazikitsa a mgwirizano ndi othandizira zomwe mukufuna kuchita nawo ndizofunikira mukazindikira. Atsatireni pazama TV ndikulumikizana ndi zinthu zawo kuti muyambe. Kuti muwonetse thandizo lanu, siyani ndemanga, gawani zolemba zawo, ndikuzitchula m'malemba anu.

5. Konzani Chidule Chachidule

Konzani mwachidule mwachidule chifukwa cha mgwirizano mutatsimikiza olimbikitsa. Zolinga za mgwirizano, zomwe zili mkati, ndi zomwe zingaperekedwe ziyenera kuphatikizidwa muzolemba zachidule.

Onetsetsani kuti Influencer akudziwa za mtundu wanu komanso mauthenga aliwonse omwe mungafune kuti agwiritse ntchito pazinthu zawo. Kukhazikitsa bajeti ya mgwirizano ndipo ndondomeko ndiyofunikanso chimodzimodzi.

6. Lemekezani Chiyambi Chawo

Lemekezani awo Chiyambi polola olimbikitsa kuti apereke malingaliro awo ku polojekiti. Apatseni mayendedwe ovuta komanso magawo ena, komanso apatseni mwayi kuti athe kupanga zomwe zikugwirizana ndi zomwe amakonda.

7. Perekani Zokhutira Zapamwamba

Zapamwamba Zapamwamba

Mukayamba kuyanjana ndi olimbikitsa, ndikofunikira kuti kutulutsa zinthu zapamwamba zomwe zingasangalatse omvera anu. Mutha kuyanjana ndi omwe akukulimbikitsani kuti mupange zowona, zoyambira zomwe zikugwirizana ndi mfundo zazikuluzikulu zamtundu wanu. Mutha kukulitsa mwayi woti mgwirizano wanu ukhale wopambana komanso kuti mufikire omvera anu popanga zinthu zapamwamba kwambiri.

8. Khalani Womasuka ndi Woonamtima 

Khalani omasuka ndi woonamtima za mgwirizano, kuphatikizapo malipiro aliwonse kapena zaulere kuchokera kwa Influencer. Pochita izi, iwo adzawonjezera kudalira kwa omvera ndikuchepetsa mayankho onse olakwika.

9. Khalani Opirira

Kugwira ntchito ndi olimbikitsa kumatenga nthawi, ndipo zotsatira zake sizingawonekere nthawi yomweyo. Khulupirirani ndondomeko ndi masewera olimbitsa thupi chipiriro.

10. Kulankhulana Bwino

Kulankhulana bwino ndikofunikira mukamagwira ntchito ndi anthu otchuka. Sungani njira zoyankhulirana nawo momasuka ndikuwadziwitsa nthawi zonse panthawi ya mgwirizano.

11. Perekani Zolimbikitsa

Ndikofunikira kupatsa othandizira mphotho zotsatsa kampani yanu. Izi zitha kukhala malipiro, malonda, kapena malire ofikira kumtundu wanu.

12. Yang'anirani ndi Kuunika Ntchitoyi

Kuyang'anira ndi kuwunika Kuchita bwino kwa kampeni ndikofunika kwambiri pambuyo pochita mgwirizano. Kuti muwone kupambana kwa mgwirizano, tsatirani ma metric monga kuchuluka kwa anthu omwe atenga nawo mbali, kufikira, zowonera, ndi kutembenuka.

Analytics Google

Mutha kugwiritsa ntchito zida ngati Analytics Google ndi ma analytics azama media kuti aziwunika momwe kampeni ikuyendera. Mukhoza kusintha ndondomeko yanu ndikusintha mgwirizano wamtsogolo malinga ndi zotsatira zake.

13. Ganizirani Kugula Mawonedwe ndi Makonda pa Social Media 

Ganizirani zogula malingaliro ndi zokonda kuchokera ku Social Infinity kuti zikuthandizeni kuyambitsa kupezeka kwanu pawailesi yakanema. Patsamba la Social Infinity, ogwiritsa ntchito angathe kugula YouTube mawonedwe amoyo, mawonedwe, zokonda, ndi olembetsa, komanso kugula TikTok amakonda, mawonedwe, ndi otsatira. Mutha kukulitsa mawonekedwe anu pamasamba ochezera ndikupeza chidwi pogula malingaliro ndi zokonda pazolemba zanu.

14. Tsatirani lamulo

Pamene mukugwira ntchito ndi olimbikitsa, onetsetsani kutsatira Chilamulo. Lengezani mgwirizanowu, onetsetsani kuti zomwe zalembedwazo ndi zowona, ndipo tsatirani malamulo a FTC (FTC). Pochita izi, mudzatha kupeza chidaliro cha msika womwe mukufuna komanso kuti musavutike mwalamulo.

15. Tsatirani ndi Kusunga Ubale 

Kutsatira ndi Wosonkhezera ndikusunga ubalewo ukatha kumaliza mgwirizano ndikofunikira. Mungayamikire khama lawo ndi kuwauza mmene ndawalayo inayendera.

Kulimbikitsa a ubale wabwino ndi Influencer zitha kubweretsa mgwirizano wamtsogolo ndi mgwirizano womwe umapindulitsa mbali zonse ziwiri.

Kutsiliza

Pomaliza, kugwirizanitsa ndi osonkhezera kungakuthandizeni kugulitsa mtundu wanu pazachikhalidwe cha anthu ndikulumikizana ndi msika womwe mukufuna. Kuzindikira omwe angakulimbikitseni, kukhazikitsa ubale wolimba, ndikukhazikitsa malangizo ndi ziyembekezo zidzakuthandizani kupanga mgwirizano wopambana. Kaya mumagula YouTube mawonedwe amoyo, mawonedwe, zokonda, olembetsa, TikTok zokonda, TikTok mawonekedwe, kapena TikTok otsatira, kumbukirani kuti muyenera kuyeza zotsatira za kampeni yanu kuti muwunikire kupambana kwake ndikuwonjezera zotsatsa zanu zotsatizana.