Ngokuthuthuka kwakamuva kwezobuchwepheshe, ukuncika kwethu kuma-smartphones kanye ne-inthanethi kunyukile. Emhlabeni wanamuhla, cishe wonke umuntu une-smartphone noxhumo lwe-inthanethi, okubanikeza ukufinyelela emhlabeni omkhulu wezokuxhumana.
Amabhizinisi kufanele ashintshe ukuthi athengisa kanjani futhi kuphi imikhiqizo yawo ukuze azuze ngokugcwele kulokhu kuthuthukiswa kobuchwepheshe. Enye esebenza kahle kakhulu amasu wokumaketha edijithali namuhla ukusebenzisa izinkundla zokuxhumana ezifana YouTube, Instagram, Facebook, Snapchat, kanye TikTok ukukhangisa imikhiqizo noma amasevisi akho.
Esihlokweni sanamuhla, sizoxoxa ngakho konke okudingeka ukwazi mayelana nokukhangisa ezinkundleni zokuxhumana YouTube futhi TikTok.
Ukukhangisa ibhrendi noma umkhiqizo wakho kuvuliwe TikTok
Eminyakeni yakamuva, TikTok uye wazungezwa izingxabano, eziye zalimaza igama lomkhiqizo. Kodwa kusengenye yazo izinkundla ezinkulu zokuxhumana, enabasebenzisi abangaphezu kwesigidigidi. Ngakho-ke njengebhizinisi, kufanele siqaphele ukufinyelela kwe TikTok futhi sisebenzise inkundla ngokuyikho nangokuziphatha ukuze siphromothe umkhiqizo noma isevisi yethu.
Ngokuphambene nenkolelo evamile lokho TikTok iyinkundla yezokuxhumana esetshenziswa ikakhulukazi izingane ezingaphansi kweminyaka eyishumi nesishiyagalombili ubudala, cishe u-80% wabasebenzisi bayo ababhaliswe njengabantu abadala (18+). Lolu lwazi lubalulekile ukuze uqonde izethameli eziqondiwe nokudala isu lokumaketha ngendlela efanele.
Ubani okufanele akhangise ku-Tik Tok?
Ngo-Okthoba 2022, i-Hootsuite ikhiphe ulwazi oluthile lwezibalo mayelana nokukhangisa ku TikTok. Ku iphrofayili yezethameli, kwaqashelwa ukuthi u-36% wabasebenzisi babeneminyaka engu-18-24, okubenza babe iningi lezithameli okuqondiswe kubo ezikhangisweni. Ngakho-ke, izinhlobo nezinkampani eziqondise izethameli ezincane emkhankasweni wazo wokumaketha zingasebenzisa TikTok kahle.
Ukwengeza, abasebenzisi abaningi ngabesifazane abaseminyakeni yobudala eyi-18-24 kanye nengama-25-34. Ngakho-ke, izinhlobo ezinezithameli eziqondiwe zabesifazane abangaphansi kweminyaka engamashumi amathathu nanhlanu zingasebenzisa i-Tik Tok ukukhangisa imikhiqizo yazo.
I-Tik Tok inabasebenzisi abangaba yizigidi eziyi-110 e-United States, okwenza kube kakhulu nomthelela. Kodwa futhi inabasebenzisi abagxile eMpumalanga Ephakathi nase-Asia, okuyinikeza umbuthano ocacile wamazwe ngamazwe. Ngakho TikTok kungaba futhi inkundla yokukhangisa efanelekile yama-MNC kanye nemikhiqizo yamazwe ngamazwe.
Izinhlobo Zezikhangiso zivuliwe TikTok
Ividiyo engaphakathi kokuphakelayo: Lezi izikhangiso zamavidiyo ezivela esigabeni esithi 'Okwakho' sokuphakelwa kwezindaba kwe-Tik Tok.
Ukuthathwa kwebhrendi: Lesi sikhangiso sikuvumela ukuthi uthwebule ukunaka komsebenzisi ngokuveza umlayezo ovela kumkhangisi esikrinini ngaphambi kokuwenza ividiyo elula ephakathi kokuphakelayo.
Izikhangiso ze-Spark: Kulolu hlobo lwesikhangiso, i-Tik Tok ivumela izinhlobo nezinkampani ukuthi thuthukisa noma yikuphi okuqukethwe kwe-organic kusuka ku-akhawunti yabo nanoma yimuphi omunye umsebenzisi osekela umkhiqizo wabo noma oqondana nefilosofi yomkhiqizo.
Izikhangiso zesithombe: Lesi sikhangiso semidiya sisebenzisa isithombe esihambisana nombhalo wokukhangisa ofanele. Lezi zithombe zivela ku TikTokIzinhlelo zokusebenza zesiphakeli sezindaba: BuzzVideo, TopBuzz, kanye ne-Babe.
Izikhangiso zevidiyo: Lesi sikhangiso semidiya sisebenzisa ividiyo yokukhangisa enomkhawulo wamasekhondi angamashumi ayisithupha ubude. Lezi zikhangiso ezingamavidiyo zivela engxenyeni ethi 'Okwakho' ku-Tik Tok.
Izikhangiso ze-Pangle: Itholakala kwamanye amazwe, inkundla yevidiyo ye-Pandle isebenzisana ne-Tik Tok ukuze inikeze izinhlobo ezahlukene zezinsizakalo zokukhangisa.
Izikhangiso ze-carousel: Lolu hlobo lwesikhangiso luqukethe izithombe eziningi ezisiza ukuthuthukisa umkhiqizo noma umkhiqizo. Lezi zithombe ziboniswa ezinhlelweni zokusebenza ezihlukahlukene zezindaba ze-Tik Toks.
Okuqukethwe kwe-AR okumakiwe: Lena indlela engaqondile yokuthuthukisa umkhiqizo wakho. Une-Tik Tok ekhiqiza okuqukethwe kwe-AR okunegama elinjengezitikha namalensi, futhi abasebenzisi bese besebenzisa lokhu kumavidiyo wabo, bakhangise umkhiqizo wakho ngokungaqondile.
Inselele ye-Hashtag: Lesi sikhangiso sivela esigabeni sohlelo lokusebenza esithi “Ukutholwa”. Inhloso eyinhloko ukudala i-buzz ezungeze umkhiqizo noma umkhiqizo.
Okuqukethwe komgqugquzeli oxhasiwe: Kungenye yezindlela ezivame kakhulu zokukhangisa umkhiqizo noma umkhiqizo ku-Tik Tok. Ukhangisa umkhiqizo wakho ngosizo lokuqukethwe okuxhasiwe okuvela kwabanamandla TikTok umsebenzisi.
Noma ubani angaba nethonya TikTok umsebenzisi onabalandeli abaningi nokubukwa. Kodwa kunzima ukwenza kanjalo uma usanda kwenza i-akhawunti yakho. Ukukhulisa imibono namazwana ekuqaleni, abasebenzisi bangathenga ukubukwa kweTik Tok noma abalandeli beTik Tok. Lezi zinsizakalo zihlinzekwa izinkampani ezifana ne-Social Infinity, futhi abasebenzisi bangakwazi thenga abalandeli beTik Tok kusuka kulawa mawebhusayithi. Bangakwazi futhi ngezinye izikhathi buy TikTok ukuthandwa namazwana kumavidiyo abo.
Ukukhangisa ibhrendi noma umkhiqizo wakho kuvuliwe YouTube
YouTube ingenye yezinkundla zokuxhumana ezinkulu kakhulu. Ngabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezimbili, iyiwebhusayithi evakashelwa kakhulu ngemva kwalokho -Google. Ngakho-ke kuyindawo ekahle yenkampani ukukhangisa umkhiqizo noma amasevisi ayo.
Ukudala i umkhankaso wesikhangiso on YouTube yehluka kwezinye amapulatifomu ezokuxhumana ngoba YouTube is a inkundla yokusakaza ividiyo. Sizophinde sixoxe ngezinhlobo ezahlukene zezikhangiso ezitholakala kuzo YouTube. Sizophinde sixoxe ngokuthi i-novice YouTube umdali wokuqukethwe angathuthukisa imibono yakhe yokuqala kanye nokuthandayo ngokuthenga YouTube ukubukwa.
Izinhlobo Zezikhangiso zivuliwe YouTube
Ngaphambi kokuthi uqale umkhankaso wesikhangiso esiyividiyo uvule YouTube, kufanele uqonde izinhlobo zezikhangiso ezitholakalayo. Okulandelayo ezinye zezinhlobo ezivame kakhulu zezikhangiso ezitholakala kuzo YouTube.
Izikhangiso zevidiyo ezingaphakathi kokuphakelayo: Lezi zikhangiso zivela phezulu kwekhasi eliyisiqalo nangaphezulu kwemiphumela yosesho ekhasini lokusesha. Lezi zikhangiso zivela njengeziphakamiso zevidiyo ezihlobene ngaphansi kwevidiyo edlalayo njengamanje.
Izikhangiso zebhampa: Izikhangiso zebhampa ziyizikhangiso ezimfushane ezidlala ngaphambi kokuthi okuqukethwe kwakho okukhethile kuvulwe YouTube. Lezi izikhangiso ezingeqeki futhi zinesikhathi esingamasekhondi ayisithupha. Lezi yisevisi yesikhangiso eshesha kakhulu ehlinzekwa ngu YouTube. Ngenxa yesikhathi sayo esifushane, ingadlulisela kuphela ulwazi oludingekayo ukuze ikhuthaze umkhiqizo noma umkhiqizo ngendlela efanele. Ngakho-ke, lezi zikhangiso zenziwa eduze kweminye imikhankaso yezikhangiso ukudala i-buzz nokusabalalisa ukuqwashisa ngomkhiqizo.
Izikhangiso ezisakazwa ngaphakathi ezeqekayo: Izikhangiso ezijwayelekile zidlala ngaphambi kwevidiyo yokuqukethwe ekhethiwe. Njengoba igama liphakamisa, lezi izikhangiso ezeqekayo. Ngokuvumelana ne YouTube, lezi zikhangiso zidinga ukuba nesikhathi esingamasekhondi ayishumi nambili ukuya kumaminithi ayisithupha.
Izikhangiso ezisakazwa ngaphakathi ezingeqeki: Lezi izikhangiso zevidiyo ezijwayelekile ezidlala ngaphambi noma phakathi kwevidiyo yokuqukethwe ekhethiwe. Njengoba igama liphakamisa, lezi izikhangiso ezingeqeki futhi zidlala imizuzwana eyishumi nanhlanu kuya kwamashumi amabili.
Izikhangiso ze-TrueView: Izikhangiso ze-TrueView zibhekwa njengenye yezinhlobo ezidume kakhulu zokukhangisa kuzo YouTube. Uma sisetshenziswa kahle, singaba isikhangiso esingabizi kakhulu kuso YouTube. Kunezinhlobo ezimbili zezikhangiso ze-TrueView: izikhangiso ezisakazwa ngaphakathi kanye nokutholwa kwevidiyo. Okukhethekile kwezikhangiso ze-TrueView ukuthi abakhangisi kufanele bakhokhe kuphela uma umthengi azibandakanya nesikhangiso ngandlela thize.
Okuqukethwe okuxhasiwe Enye yezindlela ezivame kakhulu zokukhangisa umkhiqizo noma umkhiqizo wakho ngokungaqondile. Ukhangisa umkhiqizo wakho ngokutshala imali ku- nomthelela YouTuber ukudala nokuthumela okuqukethwe okuphromotha umkhiqizo noma umkhiqizo wakho.
Noma ubani angaba nethonya YouTuber nezigidi zabalandeli. Kodwa kunzima ukwenza kanjalo uma usanda kuqala ukudala okuqukethwe. Ukuthuthukisa ukubuka nababhalisile ekuqaleni, abasebenzisi bangakwazi buy YouTube ukubukwa or buy YouTube ababhalisile. Lezi zinsizakalo zihlinzekwa izinkampani ezifana ne-Social Infinity. Kwesinye isikhathi, lezi zinkampani nazo zingakusiza buy YouTube ukubukwa kokusakaza bukhoma.
Isiphetho
Emhlabeni wanamuhla we-techno-savvy, ukumaketha kufanele kuhambisane nenkathi yedijithali. Impendulo yalokhu ukumaketha kwedijithali. Futhi enye yezindlela ezinhle kakhulu zokukhangisa umkhiqizo noma umkhiqizo wakho ukusebenzisa izinkundla zokuxhumana ezifana YouTube futhi TikTok.
Zombili izinkundla zihlinzeka ngezinhlobo ezahlukene zezikhangiso ezineminye imigomo nezisusa. Kungasiza uma uqonda lezi zinhlobo zezikhangiso ukwenza isu elifanele lokumaketha nokusebenzisa izikhangiso ngempumelelo YouTube futhi TikTok.
Futhi, novice TikTok abasebenzisi kanye YouTubers angasebenzisa I-Social Infinity ukuthenga YouTube ukubukwa noma ukuthenga TikTok imibono ukuze ubanikeze amandla okuqala. Bangakwazi futhi ukuthenga YouTube ababhalisile kanye TikTok abalandeli be-Social Infinity. I-Social Infinity nayo ingasiza YouTuber agcwalise imibandela edingekayo yokwenza imali nge-akhawunti yabo.