ezokuxhum isibe yingxenye ebalulekile yezimpilo zethu enkathini yedijithali futhi ibe nomthelela omkhulu endleleni amabhrendi asebenza ngayo. Ukusebenzisana nabagqugquzeli kungenye yezindlela ezinhle kakhulu imaketha amabhrendi akho ezinkundleni zokuxhumana. Eminyakeni embalwa edlule, ukukhangisa kwethonya ikhule kakhulu, ikhombisa ukuthi iyindlela ephumelelayo yokuqwashisa ngomkhiqizo kanye nokuthuthukisa ukuthengisa.
Lesi sihloko sizofaka indlela yokwenza sebenzisana nabagqugquzeli ukukhuthaza umkhiqizo wakho ezinkundleni zokuxhumana kanye namathiphu namasu okuthuthukisa isu lakho lokumaketha labanamandla, okuhlanganisa inkundla ye-social infinity ongayisebenzisa buy YouTube ukubukwa nababhalisile, TikTok okuthandwayo nokubukwayo, njll.
Obani Abathonya?
Ukuze ufunde mayelana ukukhangisa kwethonya, umuntu kufanele azi ukuthi obani abathonya nokuthi basiza kanjani imikhiqizo yokumaketha.
Labo abaye baqoqa isisekelo sabalandeli abaningi ezingosini zokuxhumana ezifana Facebook, Instagram, TikTok, Futhi YouTube baziwa njengabagqugquzeli. Yabo ukuvumela angathuthukisa ibhizinisi futhi ukwandisa ukuthengisa ngoba bathinta kakhulu abalandeli babo. Izinkampani zingandisa izethameli zazo, zikhulise ukuqwashisa ngomkhiqizo, futhi ekugcineni zithuthukise ukuthengisa ngokusebenzisana nabagqugquzeli.
Ukusebenzisana Nabathonya
Amathiphu okusebenzisana nabagqugquzeli ukumaketha umkhiqizo wakho ezinkundleni zokuxhumana:
1. Thola izinjongo zakho kanye nemakethe eqondiwe
Ngaphambi kokuxhumana nabagqugquzeli, kufanele uhlonze owakho izinjongo kanye nemakethe eqondiwe. Yini othemba ukuyifeza ngalobu budlelwano? Ingabe ukukhulisa ukuthengisa noma ukuqwashisa ngomkhiqizo? Abagqugquzeli bangakusiza ukuthi ufinyelele izethameli ozihlosile uma ususungule izinhloso zakho.
Isibonelo, unga thuthukisa ukukhula kwakho kokuqala ngokuthenga YouTube ukubukwa, ukuthanda, nababhalisile abavela ku-Social Infinity uma ufisa ukukhangisa umkhiqizo wakho lapho. Ngemva kwalokho, ningasebenza ndawonye ukukhangisa umkhiqizo wakho nge YouTube abagqugquzeli abakhanga imakethe yakho eqondiwe.
2. Ucwaningo kanye Nohlu Olufushane Abathonya Abangaba Khona
Ngemva kokuhlonza imakethe yakho oyihlosile, isinyathelo esilandelayo uku ucwaningo kanye nohlu olufushane abazoba ngabathonya ongakusiza ekuxhumaneni nabo. Amathuluzi okuhlaziya enkundla yezokuxhumana angakusiza ukuthi uthole abagqugquzeli ngokulandelayo okulandelayo ku-niche yakho. Qaphela abagqugquzeli abanezinga eliphezulu lokuzibandakanya, njengoba lokhu kukhombisa ukuzibandakanya kwabalandeli babo ezintweni zabo.
3. Xhumana Nabathonya
Uma usufake ohlwini lwabagqugquzeli abangaba khona, thintana nabo bonke ukuze ukhulume ngabo amabhizinisi ahlangene angaba khona. Thumela i-imeyili noma imilayezo eqondile ezinkundleni zokuxhumana ukuze uxhumane nabo. Sethula umkhiqizo wakho nokuthi kungani ukholelwa ukuthi i-Influencer ingase iwufanele umkhankaso wakho kumlayezo wakho. Futhi, bathumele amasampula wamahhala wezimpahla zakho noma amasevisi ukuze bawazame.
4. Yakha Ubudlelwano Nomgqugquzeli
Kusungulwa a ubudlelwano nabagqugquzeli ofuna ukusebenzelana nabo kubalulekile ngemuva kokuthi ubakhombile. Balandele ezinkundleni zokuxhumana futhi uhlanganyele nezinto zabo ukuze uqalise. Ukuze ubonise ukweseka kwakho, shiya amazwana, wabelane ngokuthunyelwe kwabo, futhi ucaphune ekubhaleni kwakho.
5. Yakha i-Creative Brief
Yakha umbhalo wobuciko ngokubambisana uma usunqume abagqugquzeli. Imigomo yokusebenzisana, ukucaciswa kokuqukethwe, nokulethwa kufanele konke kufakwe embhalweni wokuqamba.
Qinisekisa ukuthi i-Influencer iyawazi amazinga omkhiqizo wakho nanoma yimiphi imilayezo ethile ofuna ukuthi bayisebenzise ezintweni zabo. Ukusungula i- isabelomali sokusebenzisana futhi uhlelo lubaluleke ngokufanayo.
6. Hlonipha Imvelaphi yabo
Bahloniphe ukuqala ngokuvumela abagqugquzeli ukuthi banikele ngemibono yabo kuphrojekthi. Zinikeze indlela enzima kanye nemingcele ethile, kodwa futhi zinikeze inkululeko ethile ukuze zikhiqize okuqukethwe okufanela lokho abakuthandayo.
7. Nikeza Okuqukethwe Kwekhwalithi Ephezulu
Uma uqala ukusebenzisana kwakho nabagqugquzeli, kubalulekile ukuthi khiqiza okuqukethwe kwekhwalithi ephezulu lokho kuzothakazelisa izethameli zakho ozihlosile. Ungase uhlanganyele nabagqugquzeli bakho ukuze udale okuqukethwe kwangempela, kwangempela okuhambisana nezimiso eziyinhloko zomkhiqizo wakho. Ungakhuphula amathuba okuthi ubambiswano lwakho luphumelele nokuthi uzofinyelela izethameli ozihlosile ngokukhiqiza okuqukethwe kwekhwalithi ephezulu.
8. Khuluma futhi Wethembeke
Vula futhi uthembekile mayelana nokusebenzisana, okuhlanganisa noma yiziphi izinkokhelo noma mahhala ezivela kuMgqugquzeli. Ngokwenza lokhu, bazokwandisa ukwethenjwa kwezithameli futhi banciphise noma iyiphi impendulo engalungile.
Yiba Nesineke
Ukusebenza nabathonya kuthatha isikhathi, futhi imiphumela ingase ingabonakali ngokushesha. Themba inqubo nokuzivocavoca ukubekezela.
10. Ukuxhumana Okuhle
Ukuxhumana okuhle kubalulekile lapho usebenza nabantu abanethonya. Gcina imigqa evulekile yokuxhumana nabo futhi ubagcine benolwazi ngaso sonke isikhathi phakathi nenqubo yokubambisana.
11. Nikeza Izibonelelo
Kubalulekile ukunikeza abathonya imiklomelo yokuphromotha inkampani yakho. Lokhu kungaba inkokhelo, okuthengiswayo, noma ukufinyelela okukhawulelwe kumkhiqizo wakho.
12. Qapha futhi Uhlole Umkhankaso
Ukuqapha nokuhlola ukusebenza ngempumelelo komkhankaso kubalulekile emva kokubambisana kokusebenza. Ukuze uhlole impumelelo yokubambisana, landelela amamethrikhi afana nezinga lokuzibandakanya, ukufinyelela, okuvelayo, nokuguqulwa.
Ungasebenzisa amathuluzi afana -Google Analytics kanye nezibalo zenkundla yezokuxhumana ukuze kuqashwe ukusebenza komkhankaso. Ungashintsha isu lakho futhi uthuthukise ukusebenzisana kwesikhathi esizayo ngokusekelwe emiphumeleni.
13. Cabangela Ukuthenga Ukubuka Nokuthandwa Ezinkundleni zokuxhumana
Cabangela ukuthenga ukubukwa nokuthandwa ku-Social Infinity ukuze usize uqalise ubukhona bakho benkundla yezokuxhumana. Kuwebhusayithi ye-Social Infinity, abasebenzisi bangakwazi buy YouTube ukubukwa kokusakaza bukhoma, ukubukwa, izintandokazi, nababhalisile, kanye nokuthenga TikTok ukuthandwa, ukubukwa, nabalandeli. Ungathuthukisa ukubonakala kwakho ezinkundleni zokuxhumana futhi uzuze okuthile kokuqala ngokuthenga ukubukwa nokuthandwa kokuthunyelwe kwakho.
14. Bambelela eMthethweni
Ngenkathi usebenza nabagqugquzeli, qiniseka ukuthi uyakwenza babambelele eMthethweni. Memezela ubambiswano, qinisekisa ukuthi ulwazi luyiqiniso, futhi uthobela imithetho ye-FTC (FTC). Ngokwenza lokhu, uzokwazi ukuthola ukuzethemba kwemakethe yakho ohlosiwe futhi uphume enkingeni ngokusemthethweni.
15. Landela futhi Ugcine Ubudlelwano
Ukulandelela uMgqugquzeli nokugcina ubudlelwano buqhubeka ngemva kokuphothulwa kobambiswano kubalulekile. Ungabonisa ukubonga ngemizamo yabo futhi ubatshele ukuthi umkhankaso wenze kanjani.
Ukusekela a ubudlelwano obuhle ne-Influencer kungase kubangele ubambiswano lwesikhathi esizayo nokusebenzisana okuzuzisa izinhlangothi zombili.
Isiphetho
Sengiphetha, ukusebenzisana nabagqugquzeli kungakusiza ukuthi umakethe umkhiqizo wakho ezinkundleni zokuxhumana futhi uxhumane nemakethe yakho ohlosiwe. Ukuhlonza abangaba abathonya, ukwakha ubudlelwano obuqinile, nokusungula imihlahlandlela kanye nokulindela kuzokusiza udale ukubambisana okuphumelelayo. Kungakhathaliseki ukuthi uthenga YouTube ukubukwa kokusakaza bukhoma, ukubukwa, okuthandwayo, ababhalisile, TikTok ukuthandwa, TikTok imibono, noma TikTok balandeli, khumbulani ukuthi kufanele nilinganise imiphumela yomkhankaso wenu ukuze nihlole impumelelo yawo futhi nithuthukise imizamo yenu yokumaketha elandelayo.