Namuhla cishe wonke umuntu usezinkundleni zokuxhumana, noma ngabe kunjalo Facebook noma i-LinkedIn; inkundla yezokuxhumana inezigidi zabasebenzisi.
Yingakho izinkampani zokumaketha zigxila ezinkundleni zokuxhumana ukuze zithole ukuzibandakanya kwabathengi. Abasebenzisi abaningi benkundla yezokuxhumana balandela umgqugquzeli oyedwa noma omunye.
Ngakolunye uhlangothi, ziyizibalo ezifanele izethameli, kanti ngakolunye uhlangothi, zingasebenza njengabameli bamakhasimende. Abantu bababuza imibuzo futhi babheke ngabomvu ukusikisela kwabo.
Ngakho-ke uma laba bameli bencoma noma iyiphi isevisi noma umkhiqizo, inganweba ukufinyelela kwayo emizuzwini embalwa nje. Lokho kuyisimangaliso sokumaketha kwezokuxhumana; ngakho-ke, abathonya babambe ukubaluleka ezinkundleni zokuxhumana.
Kodwa lezi zibalo ezinhle futhi zinesiqalo lapho zinokulandela okuncane. Ngakho, badinga buy YouTube ukubukwa kokusakaza bukhoma ukwandisa ukufinyelela kwabo. Ngokuhamba kwesikhathi abalandeli babo bayakhula, futhi bangaba abagqugquzeli bamakhasimende.
Dala ukuqwashisa ngomkhiqizo
Inkundla yezokuxhumana inhle kakhulu ngokudala ukuqwashisa ngomkhiqizo nokwenza izinkulungwane zabantu zilalele izwi lenkampani. Izinkundla zokuxhumana ezifana Twitter futhi Instagram, ukubala ezinye ezimbalwa, hlinzeka izinkampani ngendlela yokufinyelela izwi lazo kubantu abaningi.
Bangasebenzisa izikhangiso ezikhokhelwayo, abagqugquzeli, nezinye izindlela zokwabelana ngemibono yabo nabathengi. Lapho babelana ngolwazi olumayelana nomkhiqizo wabo, inhloso yabo phakathi kwabantu izokhulisa ukuqwashisa ngomkhiqizo.
Ngalokhu kukhangisa, izinkampani nemikhiqizo zingenza umphakathi wazo nazo. Kulezi zinkundla, ngosizo lwabakhulumeli bamakhasimende, bangaqala ingxoxo futhi bayihole.
Ngaphezu kwalokhu, izingosi zezokuxhumana zisebenza njenge izindlela ezimbili zokuxhumana. Ake sikubone lokhu ngokuningiliziwe. Lapha abantu basesha izinto ezithile namasevisi, futhi izinkampani zingathola ulwazi ngamaphethini azo okuziphatha ngezici ezithuthukile.
Ngemuva kwalokho, izinkampani nabathengisi bangakwazi ukwenza futhi basebenzise zabo amasu marketing ezinkundleni zokuxhumana.
Njengoba izigidi zabantu zizisebenzisa, zizosebenza ngokushesha, futhi izinkampani zizothola izimpendulo kumaqhinga azo okuthengisa, izinsizakalo, kanye nemikhiqizo. Yingakho ezimweni ezihlukahlukene, izinkampani eziqala ukuthenga youtube ukubukwa.
Khiqiza imikhondo ye-organic
Inkundla yezokuxhumana iyindlela enhle yokwenza ukukhiqiza traffic organic kanye nemikhondo. Njengoba usuwazi ithrafikhi yezinto eziphilayo nemikhondo, ungase futhi ufunde ukubaluleka kwazo.
Kunoma yiliphi ibhizinisi eliku-inthanethi noma umkhangisi, ukuhola okuphilayo kubalulekile. Okokuqala zingamakhondomu anjalo akhiqizwa ngaphandle kokukhokhela izikhangiso, futhi okwesibili, ziyiqiniso futhi zithembekile.
Ngakho-ke, imikhondo ye-organic ibaluleke kakhulu amabhizinisi aku-inthanethi. Futhi nansi ingxenye ekhohlisayo yokukhiqiza imikhondo ye-organic kusuka kumasayithi wezokuxhumana.
Lokho kulula futhi uma ucabanga ngakho kancane. Kusukela kulawa masayithi, izinkampani nabakhangisi bangasebenzisa idatha yokuziphatha kwamakhasimende futhi bayisebenzise ukwenza izikimu zabo zokumaketha.
Ngalokho, izinkampani zingaqoqa ulwazi olwengeziwe mayelana nokuthandwa nokungathandwa ngamakhasimende, idatha yabo yezibalo, kanye nalokho abakufunayo. Ngemva kokuba nalo lonke lolu lwazi etafuleni, izinkampani zingenza izinqumo kahle.
Nalapha futhi, zokuxhumana ezithinta ezenhlalo angasiza lapha. Inkampani ingabelana ngemikhiqizo namasevisi ayo nalaba bantu, futhi bangakha okuqukethwe ngokufanayo. Ngenkathi izinkampani zizothola ukufinyelela kulokhu, abathonya bazothola inani lomkhiqizo.
Ukuze bakuthole lokhu, kungase kudingeke buy YouTube ukuthandwa. Ngale ndlela, bangakwazi ukusondela futhi basebenzise abantu abaningi kuhlobo lwabo.
Xhuma abantu
Kusukela ekuqaleni, izingosi zokuxhumana zihlose ukuxhuma abantu emhlabeni jikelele. Akunandaba ukuthi uhlalaphi; ungahlala uxhumene nabangani kanye nomndeni wakho, ngisho usohambeni.
Ngisho ne-LinkedIn izenzele yona njengendawo yokuxhumana lapho abantu abanenhloso efanayo, imibono, izidingo, noma imibono bangaxhuma.
Nokho, phakathi neminyaka' enye amasayithi ezokuxhumana nabantu ziye zavela. Manje baxhuma abantu nabangane babo noma amalungu omndeni kanye nemikhiqizo futhi.
Kulezi zinkundla, izinkampani nabakhangisi bangaxhuma nezithameli zabo ezihlosiwe. Ngemuva kokuthola amakhasimende abo angasebenza kangcono emikhankasweni yabo yokumaketha.
Hhayi lokhu kuphela kodwa kulezi zinkundla, bangakwazi ngisho ukuxhumana nabo noma abameli bamakhasimende njengomholi. Nakuba kunezinhlobo ezehlukene zemiphakathi nezindlela amabhrendi angazisebenzisa.
Izinkampani zisungula imiphakathi ethile futhi zenze izethameli eziqondiswe kuzo zibe yingxenye yayo. Ngemva kwalokho bangakwazi ukwabelana nabo ngemibono yabo. Kwezinye izimo, izinkampani zingathintana ngqo nemiphakathi eseyakhiwe kakade.
Nokho, noma ngayiphi indlela, badinga umphakathi, futhi bangakwazi buy YouTube ababhalisile ukwakha umphakathi wabo noma ukukhulisa izethameli zabo.
Abantu balalela Ontanga yabo
Manje kulindeleke ukuthi abantu balalele ontanga yabo esikhundleni somkhiqizo. Manje sebeyaqonda ukuthi imikhiqizo ingase ingathembeki futhi ikhangise imikhiqizo namasevisi abo; nokho, abantu phakathi kwabo ngeke.
Yingakho naphakathi imiphakathi e-inthanethi, abantu bayoba umthombo wangempela wolwazi kuphela. Okusho ukuthi, kulokhu, ontanga yabo, hhayi ama-brand. Bazobuza imibuzo kubo futhi balandele izeluleko neziphakamiso zabo igama nezwi.
Ngakho-ke, ukuxhumana nontanga ngokuqondile kungazuzisa izinkampani ukuthi zisebenzise amandla abo izilaleli ezihlosiwe. Laba abagqugquzeli, nabo, babheke ngabomvu kuma-brand ukuze bakwazi ukunamathisela inani lomkhiqizo kubo.
Ngakho-ke, zilungele izikhangiso, imikhankaso yokumaketha, isizukulwane esiholayo, nokukhushulwa komkhiqizo.
Abathengi bazothola abakufunayo, abagqugquzeli bazothola ubudlelwano bomkhiqizo, futhi izinkampani zingathola amakhasimende abo. Ngenxa yalokhu, kungase kudingeke thenga ukuthandwa kweTik Tok.
Isiphetho
Namuhla ukumaketha kwezokuxhumana kuthola umfutho omkhulu. Kunezizathu ezahlukahlukene ngemuva kwayo, njengokufinyelela izethameli eziqondiwe kanye nesizukulwane esiholayo esiphilayo, ukubala ezimbalwa.
Uma futhi ufuna ukusebenzisa ukumaketha kwezokuxhumana, ke I-Social Infinity yilokho okudingayo. Thina kwa-Social Infinity sinikeza abasebenzisi ukufinyelela kokuthenga TikTok ukubukwa.
Ngosizo lwethu, ungakwazi ukukhulisa abalandeli bakho ekuqaleni ngokuthenga imibono nokuthandwa kumasayithi amaningana enkundla yezokuxhumana afana nalokhu Instagram, Facebook, Futhi YouTube, ukubiza abavelele. Lokhu kucindezela okuncane kungakusiza ngezindlela eziningi.