Ngophuhliso lwamva nje lwetekhnoloji, ukuxhomekeka kwethu kwii-smartphones kunye ne-intanethi kuye kwanda. Kwihlabathi lanamhlanje, phantse wonke umntu une-smartphone kunye noqhagamshelo lwe-intanethi, ebanika ukufikelela kwihlabathi elikhulu leendaba zoluntu.
Amashishini kufuneka atshintshe indlela kunye nendawo abathengisa ngayo iimveliso zabo ukuze bazuze lukhulu kolu phuhliso lobuchwepheshe. Enye yezona zisebenzayo izicwangciso zentengiso yedijithali namhlanje kukusebenzisa amaqonga eendaba ezentlalo ezifana YouTube, Instagram, Facebook, Snapchat, kunye TikTok ukukhuthaza iimveliso okanye iinkonzo zakho.
Kwinqaku lanamhlanje, siza kuxoxa ngayo yonke into ekufuneka uyazi malunga neentengiso kumaqonga eendaba ezentlalo YouTube kwaye TikTok.
Ukubhengeza iBrand okanye iMveliso yakho kwi TikTok
Kule minyaka yangoku, TikTok iye yangqongwa ziimpikiswano, eziye zonakalise umfanekiso we-brand. Kodwa iseyenye yazo amaqonga eendaba ezentlalo ezinkulu, enabasebenzisi abangaphezu kwebhiliyoni enye. Yiyo loo nto njengeshishini, kufuneka siqaphele ukufikelela kwi TikTok kwaye sisebenzise iqonga ngokufanelekileyo nangendlela efanelekileyo ukukhuthaza imveliso okanye inkonzo yethu.
Ngokuchaseneyo nenkolelo ethandwayo ukuba TikTok liqonga leendaba zoluntu elisetyenziswa ikakhulu ngabantwana abangaphantsi kweminyaka elishumi elinesibhozo ubudala, phantse i-80% yabasebenzisi bayo ababhaliswe njengabantu abadala (18+). Olu lwazi lubalulekile ukuqonda abaphulaphuli ekujoliswe kubo kunye nokudala isicwangciso sokuthengisa ngokufanelekileyo.
Ngubani ofanele ukubhengeza kwiTik Tok?
Ngo-Okthobha ka-2022, iHootsuite ikhuphe iinkcukacha zamanani malunga nentengiso TikTok. Kwi iprofayile yabaphulaphuli, kwaphawulwa ukuba i-36% yabasebenzisi babeyi-18-24, okwenza ukuba uninzi lwabaphulaphuli abajoliswe kuyo kwiintengiso. Ke, iimveliso kunye neenkampani ezijolise kubaphulaphuli abancinci kwiphulo labo lokuthengisa zingasebenzisa TikTok ngokufanelekileyo.
Ukongeza, uninzi lwabasebenzisi ngabasetyhini abakwiminyaka eyi-18-24 kunye ne-25-34. Ke, iibrendi ezinabaphulaphuli ekujoliswe kubo kwabasetyhini abangaphantsi kwamashumi amathathu anesihlanu banokusebenzisa iTik Tok ukukhuthaza iimveliso zabo.
I-Tik Tok inabasebenzisi abamalunga nezigidi ezili-110 eUnited States, beyenza kakhulu okunempembelelo. Kodwa inabasebenzisi abagxile kuMbindi Mpuma naseAsia, inika isangqa esicacileyo samazwe ngamazwe. Ngoko TikTok inokuba liqonga elifanelekileyo lentengiso yee-MNCs kunye neempawu zamazwe ngamazwe.
Iintlobo zeentengiso kwi TikTok
Ividiyo engaphakathi kwifidi: Ezi ziintengiso zevidiyo ezivela kwicandelo elithi 'For You' leendaba zeTik Tok.
Ukuthathwa kwebrendi: Le ntengiso ikuvumela ukuba ubambe umdla womsebenzisi ngokubonisa umyalezo osuka kumthengisi kwisikrini ngaphambi kokuba uwuguqule ube yividiyo elula engaphakathi kwisondlo.
Iintengiso zentlantsi: Kolu hlobo lwentengiso, iTik Tok ivumela iimveliso kunye neenkampani ukuba khuthaza nawuphi na umxholo wendalo ukusuka kwiakhawunti yabo okanye nawuphi na omnye umsebenzisi oxhasa imveliso yabo okanye ehambelana nefilosofi yophawu.
Iintengiso zomfanekiso: Le ntengiso yemidiya isebenzisa umfanekiso okhatshwa sisicatshulwa esifanelekileyo sokuthengisa. Le mifanekiso ivela kwi TikTokIi-apps zesondlo seendaba: BuzzVideo, TopBuzz, kunye neBabe.
Iintengiso zevidiyo: Le ntengiso yemidiya isebenzisa ividiyo yokuthengisa enobuninzi bemizuzwana engamashumi amathandathu ubude. Ezi ntengiso zevidiyo zivela kwicandelo elithi 'For You' leTik Tok.
I-Pangle ads: Ifumaneka kwamanye amazwe, iqonga levidiyo likaPandle lisebenzisana neTik Tok ukunika iintlobo ezahlukeneyo zeenkonzo zentengiso.
Iintengiso zeCarousel: Olu hlobo lwentengiso lunemifanekiso emininzi enceda ukukhuthaza uphawu okanye imveliso. Le mifanekiso iboniswa kwii-apps ezahlukeneyo zeendaba zeTik Toks.
Umxholo we-AR onephawu: Le yindlela engathanga ngqo yokukhuthaza uphawu lwakho. UneTik Tok evelisa umxholo we-AR onegama elifana nezincamathelisi kunye neelensi, kwaye abasebenzisi ke basebenzise ezi kwiividiyo zabo, bekhuthaza ngokungathanga ngqo uphawu lwakho.
Umngeni weHashtag: Le ntengiso ivela kwicandelo "loFundo" le-app. Injongo ephambili kukudala i-buzz malunga ne-brand okanye imveliso.
Umxholo oxhasa inkxaso-mali: Yenye yeendlela eziqhelekileyo zokukhuthaza imveliso okanye uphawu kwiTik Tok. Uthengisa imveliso yakho ngoncedo lomxholo oxhaswe ngemali ovela kumntu onempembelelo TikTok benzisi.
Nabani na unokuba nempembelelo TikTok umsebenzisi onabalandeli abaninzi kunye neembono. Kodwa kunzima ukwenza oko xa usanda kwenza iakhawunti yakho. Ukonyusa iimbono kunye nezimvo ekuqaleni, abasebenzisi banokuthenga iimbono zeTik Tok okanye abalandeli beTik Tok. Ezi nkonzo zibonelelwa ziinkampani ezifana ne-Social Infinity, kwaye abasebenzisi banako Thenga abalandeli bakaTik Tok kwezi webhusayithi. Banakho ngamanye amaxesha kuthenga TikTok ukuthandwa kunye nezimvo kwiividiyo zabo.
Ukubhengeza iBrand okanye iMveliso yakho kwi YouTube
YouTube lelinye lamaqonga amakhulu eendaba zoluntu. Ngabasebenzisi abasebenzayo abangaphezu kweebhiliyoni ezimbini, yeyona webhusayithi ityelelwa kakhulu emva kwayo Uphando. Yiyo loo nto iyindawo egqibeleleyo yokuba inkampani ipapashe imveliso okanye iinkonzo zayo.
Ukwenza ifayile ye- iphulo lentengiso on YouTube yahlukile kwezinye amaqonga eendaba ezentlalo kuba YouTube yi iqonga lokusasaza ividiyo. Siza kuxoxa ngakumbi ngeentlobo ezahlukeneyo zeentengiso ezikhoyo YouTube. Siza kuxubusha nendlela i-novice YouTube umenzi womxholo unokunyusa iimbono zabo zokuqala kunye nezinto abazithandayo ngokuthenga YouTube imbono.
Iintlobo zeentengiso kwi YouTube
Ngaphambi kokuba uqalise iphulo lentengiso yevidiyo YouTube, kufuneka uqonde iintlobo zeentengiso ezikhoyo. Okulandelayo zezinye zezona ntlobo zixhaphakileyo zeentengiso ezikhoyo YouTube.
Iintengiso zevidiyo ezingaphakathi kwividiyo: Ezi ntengiso zivela phezulu kwiphepha lasekhaya nangaphezulu kweziphumo zophendlo kwiphepha lokukhangela. Ezi ntengiso zikwavela njengeengcebiso zevidiyo ezinxulumeneyo phantsi kwevidiyo edlalayo ngoku.
Iintengiso ezinkulu: Iintengiso ezinkulu zizibhengezo ezimfutshane ezidlala ngaphambi kokuba umxholo owukhethileyo uvule YouTube. Ezi ziintengiso ezingatsibekiyo kwaye zinexesha lemizuzwana emithandathu. Ezi zezona nkonzo zikhawulezayo zentengiso ezibonelelwa ngu YouTube. Ngenxa yexesha layo elifutshane, inokubuyisela kuphela ulwazi oluyimfuneko ukukhuthaza imveliso okanye uphawu ngokufanelekileyo. Ke ngoko, ezi ntengiso ziqhutywa kufutshane namanye amaphulo entengiso ukwenza i-buzz kunye nokusasaza ulwazi malunga nemveliso.
Iintengiso zangaphakathi ezitsitywayo: Iintengiso ezisemgangathweni ziboniswa phambi kwevidiyo ekhethiweyo yomxholo. Njengoko igama libonisa, ezi ziintengiso ezinokutsitywa. Ngoku ka YouTube, ezi ntengiso kufuneka zibe nexesha lemizuzwana elishumi elinesibini ukuya kwimizuzu emithandathu.
Iintengiso ezisasazwayo ezingatsibekiyo: Ezi ziintengiso zevidiyo eziqhelekileyo eziqhutywa phambi okanye phakathi kwevidiyo yomxholo okhethiweyo. Njengoko igama libonisa, ezi ntengiso zingenakutsitywa kwaye ziqhuba imizuzwana elishumi elinesihlanu ukuya kumashumi amabini.
Iintengiso zeTrueView: Iintengiso zeTrueView zithathwa njengenye yezona ntlobo zidumileyo zentengiso YouTube. Ukuba isetyenziswe ngokufanelekileyo, inokuba sesona sibhengezo singabizi kakhulu YouTube. Kukho iindidi ezimbini zeentengiso zeTrueView: iintengiso ezingaphakathi kunye nokufunyanwa kwevidiyo. Okukhethekileyo kweentengiso zeTrueView kukuba abathengisi kufuneka bahlawule kuphela xa umthengi esebenzisana nentengiso ngandlela thile.
Umxholo oxhasiweyo: Enye yeendlela eziqhelekileyo zokubhengeza imveliso okanye uphawu lwakho ngokungangqalanga. Uthengisa imveliso yakho ngokutyala imali kwi okunempembelelo YouTuber ukwenza kunye nokuthumela umxholo okhuthaza imveliso okanye uphawu lwakho.
Nabani na unokuba nempembelelo YouTuber kunye nezigidi zabalandeli. Kodwa kunzima ukwenza oko xa usandula ukuqalisa ukwenza umxholo. Ukunyusa iimbono kunye nababhalisi ekuqaleni, abasebenzisi banakho kuthenga YouTube imbono or kuthenga YouTube ababhalisile. Ezi nkonzo zibonelelwa ziinkampani ezifana ne-Social Infinity. Ngamanye amaxesha, ezi nkampani zinokukunceda kuthenga YouTube iimbono ezibukhoma.
isiphelo
Kwihlabathi lanamhlanje le-techno-savvy, ukuthengisa kufuneka kuhambelane nobudala bedijithali. Impendulo kule ntengiso yedijithali. Kwaye enye yeendlela ezilungileyo zokubhengeza imveliso okanye uphawu lwakho kukusebenzisa amaqonga eendaba ezentlalo afana YouTube kwaye TikTok.
Zombini iiplatifomu zibonelela ngeentlobo ezahlukeneyo zeentengiso kunye nezinye iinjongo kunye neenjongo. Kuya kunceda ukuba uqonde ezi ntlobo zahlukeneyo zeentengiso ukwenza isicwangciso esifanelekileyo sokuthengisa kunye nokusebenzisa ngokufanelekileyo iintengiso YouTube kwaye TikTok.
Kwakhona, novice TikTok abasebenzisi kunye YouTubers unokusebenzisa Social Infinity ukuthenga YouTube iimbono okanye ukuthenga TikTok iimbono ukubanika unyuso lokuqala. Banokuthenga kwakhona YouTube ababhalisi kunye TikTok abalandeli abavela kwi-Infinity yeNtlalo. I-Social Infinity nayo inokunceda YouTubebazalise imiqathango efunekayo yokwenza imali ngeakhawunti yabo.