Namhlanje phantse wonke umntu ukwimidiya yoluntu, nokuba kunjalo Facebook okanye LinkedIn; imidiya yoluntu inezigidi zabasebenzisi.
Kungenxa yoko le nto iinkampani zentengiso zijolise kwiiplatifti zeendaba zoluntu ukufumana ukubandakanyeka kwabathengi. Uninzi lwabasebenzisi bemithombo yeendaba zentlalo balandela enye okanye enye impembelelo.
Ngakolunye uhlangothi, bangamanani afanelekileyo kubaphulaphuli, kwaye kwelinye icala, banokusebenza njengabaxhasi babathengi. Abantu bababuza imibuzo kwaye bajonge phambili kwiingcebiso zabo.
Ke ukuba aba bathetheleli bacebisa nayiphi na inkonzo okanye imveliso, inokwandisa ukufikelela kwayo kwimizuzu nje embalwa. Leyo ngummangaliso wokuthengisa kwimidiya yoluntu; ke, abaphembeleli babambe ukubaluleka kwimidiya yoluntu.
Kodwa la manani afanelekileyo anesiqalo apho anokulandela okuncinci. Ngoko ke, kufuneka kuthenga YouTube iimbono ezibukhoma ukwandisa ukufikelela kwabo. Ngokuhamba kwexesha abalandeli babo bayakhula, kwaye banokuba ngabaxhasi babathengi.
Yenza ukwaziwa kwebhrendi
Imithombo yeendaba zentlalo igqwesileyo ekudaleni ulwazi lophawu kunye nokwenza amawakawaka abantu bamamele ilizwi lenkampani. amaqonga eendaba ezentlalo ezifana Twitter kwaye Instagram, ukubala abanye abambalwa, ukubonelela iinkampani ngendlela yokufikelela kwilizwi labo kubantu abaninzi.
Banokusebenzisa iintengiso ezihlawulelwayo, abaphembeleli, kunye nezinye iindlela zokwabelana ngezimvo zabo nabathengi. Xa besabelana ngolwazi malunga nebrendi yabo, injongo yabo phakathi kwabantu iya kwandisa ulwazi lwebrendi.
Ngale ntengiso, iinkampani kunye neempawu zinokwenza uluntu lwazo nazo. Kula maqonga, ngoncedo lwabaxhasi babathengi, banokuqala incoko kwaye bayiholele.
Ukongeza koku, iisayithi zemidiya yoluntu zisebenza njenge iindlela ezimbini zonxibelelwano. Makhe sibone oku ngakumbi. Apha abantu bakhangela izinto ezithile kunye neenkonzo, kwaye iinkampani zinokufumana ulwazi kwiipatheni zabo zokuziphatha ngokusebenzisa iimpawu eziphambili.
Emva koko, iinkampani kunye nabarhwebi banokwenza kwaye baqhube imisebenzi yabo izicwangciso zorhwebo kumaqonga onxibelelwano.
Njengoko izigidi zabantu zizisebenzisa, ziya kusebenza ngokukhawuleza, kwaye emva koko, iinkampani ziya kufumana iimpendulo kumaqhinga azo okuthengisa, iinkonzo kunye neemveliso. Yiyo loo nto kwiimeko ezahlukeneyo, ukuqala iinkampani zithenga youtube imbono.
Ukuvelisa izinto eziphilayo
Iqonga leendaba zoluntu yindlela enhle yoku ukuvelisa i-organic traffic kunye neenkokheli. Njengoko sele usazi itrafikhi yezinto eziphilayo kunye nezikhokelo, unokufunda ngokubaluleka kwazo.
Kulo naliphi na ishishini le-intanethi okanye umthengisi, iinkokeli eziphilayo zibalulekile. Okokuqala zizinto ezikhokelayo ezenziwe ngaphandle kokuhlawulela iintengiso, kwaye okwesibini, ziyinyani kwaye zithembekile.
Ke ngoko, izikhokelo ze-organic zibalulekile ngokwenene amashishini akwi-Intanethi. Kwaye nantsi icandelo elikhohlisayo lokuvelisa izikhokelo ze-organic kwiindawo zeendaba zentlalo.
Kwakhona kulula ukuba ukhe ucinge ngayo ngakumbi. Ukusuka kwezi ndawo, iinkampani kunye nabathengisi banokusebenzisa idatha yokuziphatha kwabathengi kwaye bayisebenzise ukwenza izikimu zabo zentengiso.
Ngaloo nto, iinkampani zinokuqokelela ulwazi oluninzi malunga nezinto ezithandwayo kunye nezingathandwa ngabathengi, idatha yabo yedemographic, kunye nento abayifunayo. Emva kokuba lonke olu lwazi lusetafileni, iinkampani zinokwenza izigqibo kakuhle.
Kwakhona, Iimpembelelo zosasazo lwentlalo inganceda apha. Inkampani inokwabelana ngeemveliso kunye neenkonzo zayo naba bantu, kwaye banokwenza umxholo ngokufanayo. Ngelixa iinkampani ziya kufumana ukufikelela koku, abaphembeleli baya kufumana ixabiso lophawu.
Ukuze bakufumane oku, banokufuna kuthenga YouTube ukuthandwa. Ngale ndlela, banokusondela kwaye baxhobise abantu abaninzi kuhlobo lwabo.
Xhuma abantu
Ukusukela oko kwaqala, iisayithi zemithombo yeendaba zentlalo zijolise ekudibaniseni abantu kwihlabathi liphela. Akukhathaliseki nokuba uhlala phi; ungahlala unxibelelana nabahlobo bakho kunye nosapho lwakho, nokuba uhamba.
Nditsho i-LinkedIn izenzele njengendawo yokunxibelelana apho abantu abaneenjongo ezifanayo, iimbono, iimfuno, okanye i-ideology inokunxibelelana.
Nangona kunjalo, kuyo yonke iminyaka' enye iindawo zosasazo zasekuhlaleni ziye zavela. Ngoku badibanisa abantu nabahlobo babo okanye amalungu osapho kunye neempawu nazo.
Kula maqonga, iinkampani kunye nabathengisi banokudibanisa nabaphulaphuli abajolise kubo. Emva kokufumana abathengi abanokubakho banokusebenza ngcono kumaphulo abo okuthengisa.
Ayisiyiyo le kuphela kodwa kula maqonga, banokude banxibelelane nabo okanye abathengi abathengi njengenkokeli. Nangona kukho iintlobo ngeentlobo zoluntu kunye neendlela iibrendi ezinokuzisebenzisa ngazo.
Iinkampani ziqalisa uluntu kwaye zenze abaphulaphuli babo babe yinxalenye yalo. Emva koko banokwabelana nabo ngokuthe ngqo ngezimvo zabo. Kwezinye iimeko, iinkampani zinokuqhagamshelana ngokuthe ngqo noluntu esele lwakhiwe.
Nangona kunjalo, nokuba yeyiphi na indlela, bafuna uluntu, kwaye banako kuthenga YouTube ababhalisile ukwakha uluntu lwabo okanye ukomeleza abaphulaphuli babo.
Abantu baphulaphula oontanga babo
Ngoku kulindeleke ukuba abantu bamamele oontanga babo endaweni yophawu. Ngoku bayaqonda ukuba iimpawu zisenokungathembeki kwaye zibhengeze iimveliso kunye neenkonzo zabo; nangona kunjalo, abantu phakathi kwabo abayi.
Yiyo loo nto nakwi uluntu online, abantu baya kuba ngumthombo wokwenene wenkcazelo kuphela. Oko kukuthi, kule meko, oontanga babo, hayi iimpawu. Baza kubuza imibuzo kubo kwaye balandele iingcebiso neengcebiso zabo igama negama.
Ke, ukunxibelelana noontanga ngokuthe ngqo kunokunceda iinkampani ukuba zisebenzise amandla abo abantu ekujoliswe kubo. Aba baphembeleli, nabo, bajonge phambili kwiibrendi ukuze bancamathele ixabiso lebhrendi kubo.
Ke ngoko, zifanelekile kwiintengiso, amaphulo okuthengisa, isizukulwana esikhokelayo, kunye nokukhuthaza uphawu.
Abathengi baya kuyifumana le nto bayifunayo, abaphembeleli baya kufumana ukudityaniswa kohlobo, kwaye iinkampani zinokufumana abathengi bazo. Ngenxa yoko, banokufuna thenga ukuthanda kweTik Tok.
isiphelo
Namhlanje ukuthengiswa kweendaba zoluntu kuzuza kakhulu. Kukho izizathu ezahlukeneyo emva kwayo, njengokufikelela kubaphulaphuli ekujoliswe kubo kunye nesizukulwana esikhokelayo sendalo, ukubala abambalwa.
Ukuba nawe ufuna ukusebenzisa intengiso kwimidiya yoluntu, ke Social Infinity yinto oyifunayo. Thina kwi-Social Infinity sibonelela abasebenzisi ngokufikelela ekuthengeni TikTok imbono.
Ngoncedo lwethu, unokwandisa abalandeli bakho kwinqanaba lokuqala ngokuthenga iimbono kunye nezinto ozithandayo kwiindawo ezininzi zeendaba zoluntu ezifana Instagram, Facebook, yaye YouTube, ukukhankanya abadumileyo. Olu tyhala luncinci lunokukunceda ngeendlela ezininzi.