Imidiya yokuncokola ibe yinxalenye yobomi bethu kwixesha ledijithali kwaye ibe nefuthe elikhulu kwindlela iibrendi eziqhuba ngayo. Ukusebenzisana nabaphembeleli yenye yeendlela ezilungileyo thengisa iibrendi zakho kwimidiya yoluntu. Kwiminyaka embalwa edlulileyo, ukuthengisa okunempembelelo ikhule ngokubonakalayo, ibonakalisa ukuba yindlela esebenzayo yokwazisa ngophawu kunye nokunyusa intengiso.
Eli nqaku liza kubandakanya indlela yokwenza sebenzisana nabaphembeleli ukukhuthaza uphawu lwakho kumajelo eendaba ezentlalo kunye neengcebiso zepro kunye namaqhinga okwandisa isicwangciso sakho sokuthengisa, kubandakanya iqonga lentlalo elingapheliyo onokulisebenzisa kuthenga YouTube imbono kunye nababhalisi, TikTok izinto ezithandwayo kunye neembono, njl.
Ngoobani abaPhembeleli?
Ukuze ufunde malunga ukuthengisa okunempembelelo, umntu kufuneka azi ukuba ngoobani abaphembeleli kunye nendlela ababanceda ngayo iimpawu zokuthengisa.
Abo baye baqokelela isiseko esikhulu sabalandeli kwiisayithi zemidiya yoluntu ezifana Facebook, Instagram, TikTok, yaye YouTube baziwa njengabaphembeleli. Yabo iziphakamiso inokukhuthaza ishishini kunye ukwandisa ukuthengisa kuba banempembelelo enkulu kubalandeli babo. Iinkampani zinokwandisa abaphulaphuli bazo, ziphakamise ulwazi lwentengiso, kwaye ekugqibeleni ziphucule intengiso ngokusebenzisana nabaphembeleli.
Ukusebenzisana nabaPhembeleli
Iingcebiso zokusebenzisana nabaphembeleli ukuthengisa uphawu lwakho kwimidiya yoluntu:
1. Chonga iinjongo zakho kunye nemarike ekujoliswe kuyo
Ngaphambi kokuba udibane nabaphembeleli, kufuneka uchonge owakho iinjongo kunye nemarike ekujoliswe kuyo. Yintoni onethemba lokuyifeza ngolu buhlakani? Ngaba kukunyusa intengiso okanye ulwazi lophawu? Abaphembeleli banokukunceda ukuba ufikelele kubaphulaphuli ojolise kubo wakuba umisele iinjongo zakho.
Umzekelo, unako phucula ukukhula kwakho kokuqala ngokuthenga YouTube izimvo, ukuthanda, kunye nababhalisi ukusuka Social Infinity ukuba unqwenela ukubhengeza uphawu lwakho apho. Emva koko, unokusebenzisana kunye ukukhuthaza uphawu lwakho nge YouTube abaphembeleli ababhenela kwimarike ekujoliswe kuyo.
2. UPhando kunye noLuhlu olufutshane lwabaphembeleli abanokubakho
Emva kokuchonga imarike yakho ekujoliswe kuyo, inyathelo elilandelayo kukuba uphando kunye noluhlu olufutshane abanokuba neempembelelo ngubani onokukunceda ekunxibelelaneni nabo. Izixhobo zohlalutyo lwemithombo yeendaba zentlalo zinokukunceda ufumane abaphembeleli ngokulandela okubonakalayo kwi-niche yakho. Bajonge abaphembeleli abanezinga eliphezulu lokubandakanyeka, njengoko oku kubonisa ukubandakanyeka kwabalandeli babo kwizinto zabo.
3. Finyelela kuBaphembeleli
Xa udwelise uluhlu lwabaphembeleli abanokubakho, qhagamshelana nomntu ngamnye oza kuthetha ngaye amashishini anokubakho. I-imeyile okanye umyalezo othe ngqo kwimidiya yoluntu ukuze uqhagamshelane nabo. Ukwazisa ibhrendi yakho kwaye kutheni ukholelwa ukuba i-Influencer inokulungela iphulo lakho kumyalezo wakho. Kwakhona, bathumele iisampulu zasimahla zempahla okanye iinkonzo zakho ukuze bazizame.
4. Seka uBudlelwane noMphembeleli
Ukuseka a ubudlelwane nabaphembeleli ofuna ukusebenzisana nabo kubalulekile emva kokuba ubachongile. Balandele kwimidiya yoluntu kwaye unxibelelane nezinto zabo ukuze uqalise. Ukubonisa inkxaso yakho, shiya izimvo, wabelane ngezithuba zabo, kwaye ucaphule ekubhaleni kwakho.
5. Phuhlisa iNgcaciso emfutshane yokuYila
Phuhlisa ingcaciso emfutshane yokuyila kwintsebenziswano xa sele uzimisele abaphembeleli. Iinjongo zentsebenziswano, ukucaciswa komxholo, kunye nezinto ezinokuhanjiswa kufuneka zonke zibandakanywe kwingcaciso emfutshane yokuyila.
Qinisekisa ukuba i-Influencer iyayazi imigangatho yophawu lwakho kunye naluphi na umyalezo ofuna ukuba bawusebenzise kwizinto zabo. Ukuseka i uhlahlo lwabiwo-mali lwentsebenziswano kwaye ishedyuli ibaluleke ngokulinganayo.
6. Beka imvelaphi yabo
Bahlonele imvelaphi ngokuvumela abaphembeleli ukuba babe negalelo ngezimvo zabo kwiprojekthi. Banike umkhombandlela orhabaxa kunye neeparamitha ezithile, kodwa kwakhona ubanike ithuba elithile ukuze bavelise umxholo olungele izinto abazithandayo.
7. Ukubonelela ngoMgangatho oPhezulu
Xa uqala ukusebenzisana kwakho nabaphembeleli, kubalulekile ukuba velisa umxholo okumgangatho ophezulu oko kuya kuba nomdla kubaphulaphuli ojolise kubo. Unokusebenzisana nabaphembeleli bakho ukwenza umxholo wokwenyani, wentsusa ohambelana nemigaqo ephambili yebhrendi yakho. Unokonyusa amathuba okuba ubambiswano lwakho lube yimpumelelo kwaye uya kufikelela kubaphulaphuli ojolise kubo ngokuvelisa umxholo okumgangatho ophezulu.
8. Thembeka
Vula kwaye Nya niseka malunga nentsebenziswano, kubandakanywa naziphi na iintlawulo okanye ii-freebies ezivela kwi-Influencer. Ngokwenza oku, baya kwandisa ukuthembela kwabaphulaphuli kwaye banciphise nayiphi na impendulo engathandekiyo.
9. Yiba Nomonde
Ukusebenza nabaphembeleli kuthatha ixesha, kwaye iziphumo zisenokungabonakali kwangoko. Thembela inkqubo kunye nokuzilolonga nomonde.
10. Unxibelelwano oluhle
Unxibelelwano olungileyo kubalulekile xa usebenza nabantu abanempembelelo. Gcina imizila yonxibelelwano evulekileyo kunye nabo kwaye ubagcine benolwazi ngamaxesha onke ngexesha lenkqubo yobambiswano.
11. Nikeza iiNkuthazo
Kubalulekile ukunika abaphembeleli imivuzo yokunyusa inkampani yakho. Oku kunokuba yintlawulo, ukuthengisa, okanye ukufikelela okuthintelweyo kwibhrendi yakho.
12. Beka iliso kunye noVavanyo lwePhulo
Ukubeka iliso nokuvavanya impumelelo yephulo ibalulekile emva kwentsebenziswano yokusebenza. Ukuvavanya impumelelo yentsebenziswano, landelela iimetrics ezifana nezinga lothethathethwano, ukufikelela, ukuvela, kunye noguqulo.
Unokusebenzisa izixhobo ezinje google Analytics kunye nohlalutyo lwemidiya yoluntu ukujonga ukusebenza kwephulo. Unokuguqula isicwangciso sakho kwaye uphucule intsebenziswano yexesha elizayo ngokusekelwe kwiziphumo.
13. Cinga ngokuThenga iiMbono kunye nokuThandayo kwiMedia yeNtlalo
Cinga ngokuthenga iimbono kunye nezinto ezithandwayo kwi-Social Infinity ukuze uncede uqalise ubukho bakho kwimidiya yoluntu. Kwiwebhusayithi ye-Social Infinity, abasebenzisi banako kuthenga YouTube iimbono ezibukhoma, iimbono, ukhetho, kunye nababhalisi, kunye nokuthenga TikTok ukuthanda, iimbono, kunye nabalandeli. Unokonyusa ukubonakala kwakho kwinethiwekhi yeendaba zentlalo kwaye ufumane i-traction yokuqala ngokuthenga iimbono kunye nezinto ozithandayo kwizithuba zakho.
14 Babambelele kuMthetho
Ngelixa usebenza nabaphembeleli, qiniseka ukuba babambelele kuMthetho. Yazisa ubambiswano, qinisekisa ukuba ulwazi luyinyani, kwaye uthobele imithetho yeFTC's (FTC). Ngokwenza oku, uya kukwazi ukufumana ukuzithemba kwimarike ekujoliswe kuyo kwaye uhlale ngaphandle engxakini ngokusemthethweni.
15. Landela kwaye ugcine uBudlelwane
Ukulandela uMgqugquzeli kunye nokugcina ubudlelwane buqhubeka emva kokugqitywa kobudlelwane kubalulekile. Unokuvakalisa umbulelo ngemigudu yabo uze ubaxelele indlela eliqhube ngayo eli phulo.
Ukuxhasa a ubudlelwane obuhle kunye ne-Influencer kunokubangela ubambiswano lwexesha elizayo kunye nentsebenziswano ezuzisa macala omabini.
isiphelo
Ukuqukumbela, ukusebenzisana nabaphembeleli kunokukunceda uthengise ibhrendi yakho kumajelo eendaba ezentlalo kwaye unxibelelane nemarike ojolise kuyo. Ukuchonga abantu abanokuba neempembelelo, ukuphuhlisa ubudlelwane obuqinileyo, kunye nokuseka izikhokelo kunye nokulindela kuya kukunceda wenze intsebenziswano eyimpumelelo. Kungakhathaliseki ukuba uthenga YouTube iimbono ezibukhoma, iimbono, ukuthanda, ababhalisile, TikTok ukuthandwa, TikTok iimbono, okanye TikTok balandeli, khumbula ukuba kufuneka ulinganise iziphumo zephulo lakho lokuvavanya impumelelo yalo kunye nokuphucula imizamo yakho yokuthengisa elandelayo.