Nezvichangobva kuitika tekinoroji, kuvimba kwedu nemafoni uye internet kwakawedzera. Munyika yanhasi, anenge munhu wese ane smartphone uye internet yekubatanidza, ichivapa mukana kune yakakura nyika yesocial media.
Mabhizinesi anofanirwa kushandura kuti uye kupi kwavanoshambadzira zvigadzirwa zvavo kuti vanyatsoita budiriro yetekinoroji. Imwe yeanonyanya kushanda nzira dzekushambadzira dzemadhijitari nhasi ndeyekushandisa masocial media mapuratifomu akadai YouTube, Instagram, Facebook, Snapchat, uye TikTok kusimudzira zvigadzirwa kana masevhisi ako.
Muchinyorwa chanhasi, isu tichakurukura zvese zvaunoda kuti uzive nezvekushambadzira pasocial media mapuratifomu YouTube uye TikTok.
Kushambadza Brand yako kana Chigadzirwa pa TikTok
Mumakore achangopfuura, TikTok rave rakapoteredzwa nemakakatanwa, ayo akakuvadza chimiro chechiratidzo. Asi ichi ndicho chimwe chezvacho yakakura social media platforms, nevashandisi vanopfuura bhiriyoni imwe. Saka sebhizinesi, tinofanira kuziva kusvika kwe TikTok uye shandisa chikuva nemazvo uye zvine hutsika kusimudzira chigadzirwa kana sevhisi yedu.
Kusiyana nezvinofungwa nevakawanda izvozvo TikTok inzvimbo yesocial media inoshandiswa zvakanyanya nevana vari pasi pemakore gumi nemasere ekuzvarwa, ingangoita 80% yevashandisi vayo vakanyoreswa sevakuru (18+). Ruzivo urwu rwakakosha kuti unzwisise chinangwa chevateereri uye kugadzira nzira yekushambadzira zvinoenderana.
Ndiani anofanira kushambadza paTik Tok?
Muna Gumiguru 2022, Hootsuite yakaburitsa rumwe ruzivo rwehuwandu maererano nekushambadzira TikTok. Mu nhoroondo yevateereri, zvakaonekwa kuti 36% yevashandisi vaiva 18-24, zvichiita kuti vave ruzhinji rwevateereri vezviziviso. Saka, mhando nemakambani anonangana nevateereri vadiki mumushandirapamwe wavo wekushambadzira anogona kushandisa TikTok zvinobudirira.
Pamusoro pezvo, vashandisi vazhinji vakadzi vari mumapoka ezera 18-24 uye 25-34. Saka, mabhureki ane tarisiro yevateereri vevakadzi vari pasi pemakumi matatu neshanu vanogona kushandisa Tik Tok kusimudzira zvigadzirwa zvavo.
Tik Tok ine vashandisi vangangosvika mamirioni zana negumi muUnited States, ichiita zvakanyanya zvine simba. Asi zvakare ine vashandisi vakatariswa muMiddle East neAsia, ichipa iyo yakakosha yepasirese yakajeka denderedzwa. Saka TikTok inogona zvakare kuve yakakodzera kushambadzira chikuva cheMNCs uye mhando dzepasirese.
Types of Advertisements on TikTok
Vhidhiyo yekudya: Aya kushambadzira kwevhidhiyo anoonekwa muchikamu che 'Kwauri' chenhau dzeTik Tok.
Kutora brand: Shambadziro iyi inokutendera kuti utore kutarisisa kwemushandisi nekuratidza meseji kubva kumushambadzi pachiratidziro usati waishandura kuita vhidhiyo yakapfava.
Spark ads: Mune rudzi urwu rwekushambadzira, Tik Tok inobvumira mhando nemakambani kuti kusimudzira chero organic content kubva kuaccount yavo kana chero mumwe mushandisi anotsigira chigadzirwa chavo kana kuenderana neiyo brand philosophy.
Mifananidzo ads: Iyi nhepfenyuro yemedia inoshandisa mufananidzo unoperekedzwa neakakodzera mavara ekusimudzira. Iyi mifananidzo inowanikwa mukati TikTokNhau dzekudyisa mapurogiramu: BuzzVideo, TopBuzz, uye Babe.
Vhidhiyo ads: Iyi nhepfenyuro yemedia inoshandisa vhidhiyo yekushambadza iyo inokwana masekonzi makumi matanhatu kureba. Aya mavhidhiyo ads anoonekwa muchikamu che 'For You' cheTik Tok.
Pangle ads: Inowanikwa mune dzimwe nyika, Pandle's vhidhiyo chikuva inodyidzana neTik Tok kupa akasiyana marudzi ekushambadzira masevhisi.
Carousel ads: Iyi mhando yekushambadzira ine akawanda mifananidzo inobatsira kusimudzira mhando kana chigadzirwa. Iyi mifananidzo inoratidzwa muTik Toks 'akasiyana enhau feed apps.
Yakanyorwa AR zvemukati: Iyi inzira isina kunanga yekusimudzira brand yako. Iwe une Tik Tok inogadzira yakadhindwa AR zvemukati sezvimiti nemalenzi, uye vashandisi vanobva vashandisa izvi mumavhidhiyo avo, vachisimudzira brand yako.
Hashtag dambudziko: Shambadziro iyi inowanikwa muchikamu cheApp's "Discovery". Chinangwa chikuru ndechekugadzira ruzha rwakatenderedza brand kana chigadzirwa.
Sponsored influencer content: Ndiyo imwe yedzakajairika nzira dzekusimudzira chigadzirwa kana mhando paTik Tok. Iwe unoshambadza chigadzirwa chako nerubatsiro rwezvakatsigirwa zvemukati kubva kune ane simba TikTok mushandisi.
Munhu wose anogona kuva ane simba TikTok mushandisi ane vateveri vazhinji uye maonero. Asi zvakaoma kuzviita kana uchangobva kugadzira account yako. Kuti uwedzere maonero uye makomendi pakutanga, vashandisi vanogona kutenga Tik Tok maonero kana Tik Tok vateveri. Aya masevhisi anopihwa nemakambani akadai seSocial Infinity, uye vashandisi vanogona tenga vateveri veTik Tok kubva kumawebhusaiti aya. Vanogonawo dzimwe nguva tenga TikTok likes uye makomendi pamavhidhiyo avo.
Kushambadza Brand yako kana Chigadzirwa pa YouTube
YouTube ndiyo imwe yenzvimbo huru dzesocial media. Iine vanopfuura mabhiriyoni maviri evashandisi vanoshanda, ndiyo inonyanya kushanyirwa webhusaiti mushure Google. Saka inzvimbo yakanaka yekuti kambani ishambadze chigadzirwa kana masevhisi.
Kugadzira mushandirapamwe wekushambadzira on YouTube yakasiyana nedzimwe social media mapuratifomu nekuti YouTube ndiwo vhidhiyo yekushambadzira chikuva. Tichaenderera mberi nekukurukura nezvemhando dzakasiyana dzekushambadzira dziripo pa YouTube. Tichakurukurawo sei novice YouTube mugadziri wezvemukati anogona kuwedzera maonero avo ekutanga uye zvavanoda nekutenga YouTube maonero.
Types of Advertisements on YouTube
Usati watanga kushambadzira kwevhidhiyo pa YouTube, unofanira kunzwisisa marudzi ezviziviso zviripo. Zvinotevera ndezvimwe zvemhando dzeads dzinowanikwa pairi YouTube.
In-Feed Vhidhiyo Ads: Aya ads anoonekwa pamusoro pepeji rekutanga uye pamusoro pemibairo yekutsvaga papeji yekutsvaga. Aya ads anoonekwawo seanoenderana mazano evhidhiyo pasi pevhidhiyo irikuridzwa parizvino.
Bumper ads: Bumper ads ipfupi ads inotamba usati wasarudza zvemukati YouTube. Aya ma ads asingasvikike uye ane nguva yemasekonzi matanhatu. Aya ndiwo masevhisi anomhanyisa ad anopihwa ne YouTube. Nekuda kwenguva pfupi, inogona chete kudzosera ruzivo rwakakosha kusimudzira chigadzirwa kana brand nemazvo. Naizvozvo, aya ads anofambiswa padhuze nemamwe kushambadzira kushambadzira kugadzira buzz uye kuparadzira ruzivo nezve chigadzirwa.
Skippable In-Stream Ads: Iwo akajairwa ads anomhanya pamberi pezvakasarudzwa zvemukati vhidhiyo. Sezvinoratidzwa nezita, aya maads anogona kurukwa. Maererano ne YouTube, aya ads anofanirwa kuve nenguva yemasekonzi gumi nemaviri kusvika pamaminetsi matanhatu.
Zvisingapindike mukati-mashambadziro: Aya ndiwo akajairika vhidhiyo ads anomhanya pamberi kana pakati peyakasarudzwa yemukati vhidhiyo. Sezvinoratidzwa nezita, aya haasi ekushambadzira uye anomhanya kwemasekonzi gumi nemashanu kusvika makumi maviri.
TrueView ads: TrueView ads inoonekwa seimwe yemhando dzakakurumbira dzekushambadzira pa YouTube. Kana ikashandiswa nemazvo, inogona kunge iri iyo inodhura zvakanyanya kushambadzira YouTube. Kune marudzi maviri eTrueView ads: in-stream ads uye vhidhiyo kuwanikwa. Iyo yakakosha yeTrueView ads ndeyekuti vashambadziri vanongofanira kubhadhara kana mutengi akabatana nekushambadzira neimwe nzira.
Sponsored zvemukati: Imwe yedzakajairika nzira dzekushambadza chigadzirwa chako kana brand zvisina kunanga. Iwe unoshambadza chigadzirwa chako nekudyara mune zvine simba YouTuber kugadzira uye kutumira zvirimo zvinosimudzira chigadzirwa chako kana mhando.
Munhu wose anogona kuva ane simba YouTuber nemamiriyoni evateveri. Asi zvakaoma kuzviita kana uchangotanga kugadzira zvemukati. Kuti uwedzere maonero uye vanyoreri pakutanga, vashandisi vanogona tenga YouTube maonero or tenga YouTube vanyori. Aya masevhisi anopihwa nemakambani akadai seSocial Infinity. Dzimwe nguva, makambani aya anogonawo kukubatsira tenga YouTube livestream maonero.
mhedziso
Munyika yanhasi yetechno-savvy, kushambadzira kunofanirwa kuenderana nezera redhijitari. Mhinduro kune iyi ndeye digital marketing. Uye imwe yedzakanakisa nzira dzekushambadzira chigadzirwa chako kana mhando ndeyekushandisa social media mapuratifomu senge YouTube uye TikTok.
Mapuratifomu ese ari maviri anopa marudzi akasiyana ekushambadzira ane zvimwe zvinangwa uye zvinangwa. Zvaizobatsira kana iwe ukanzwisisa idzi dzakasiyana mhando dzekushambadzira kugadzira chaiyo kushambadzira zano uye nemazvo kushandisa kushambadzira pa YouTube uye TikTok.
Uyezve, novice TikTok vashandisi uye YouTubers inogona kushandisa Social Infinity kutenga YouTube maonero kana kutenga TikTok maonero kuti avape kukurudzira kwekutanga. Vanogonawo kutenga YouTube subscribers uye TikTok vateveri kubva kuSocial Infinity. Social Infinity inogonawo kubatsira YouTubers vanozadzisa mamiriro anodiwa pakuita mari account yavo.