Nrog rau kev txhim kho thev naus laus zis tsis ntev los no, peb txoj kev vam khom ntawm smartphones thiab internet tau nce ntxiv. Nyob rau hauv lub ntiaj teb no niaj hnub no, yuav luag txhua leej txhua tus muaj ib tug smartphone thiab ib tug internet kev twb kev txuas, muab lawv nkag mus rau lub ntiaj teb no loj ntawm kev sib raug zoo xov xwm.
Cov lag luam yuav tsum hloov pauv li cas thiab qhov twg lawv ua lag luam lawv cov khoom kom ua tau zoo tshaj plaws ntawm kev txhim kho thev naus laus zis. Ib qho ua tau zoo tshaj plaws cov tswv yim lag luam digital niaj hnub no yog siv social media platforms xws li YouTube, Instagram, Facebook, Snapchat, thiab TikTok los txhawb koj cov khoom lossis kev pabcuam.
Hauv tsab xov xwm niaj hnub no, peb yuav tham txog txhua yam koj yuav tsum paub txog kev tshaj tawm hauv kev tshaj xov xwm platforms YouTube thiab TikTok.
Advertising koj Hom lossis Cov Khoom ntawm TikTok
Nyob rau hauv xyoo tas los, TikTok tau nyob ib puag ncig los ntawm kev tsis sib haum xeeb, uas tau ua phem rau lub hom phiaj duab. Tab sis nws tseem yog ib qho ntawm loj tshaj social media platforms, nrog ntau dua ib txhiab tus neeg siv. Li no raws li kev lag luam, peb yuav tsum paub txog qhov ncav cuag TikTok thiab siv lub platform kom zoo thiab ncaj ncees los txhawb peb cov khoom lossis kev pabcuam.
Contrary to popular kev ntseeg tias TikTok yog lub social media platform siv feem ntau los ntawm cov menyuam yaus hnub nyoog qis dua kaum yim xyoo, yuav luag 80% ntawm nws cov neeg siv sau npe ua neeg laus (18+). Cov ntaub ntawv no tseem ceeb heev kom nkag siab cov neeg tuaj saib lub hom phiaj thiab tsim kom muaj kev lag luam zoo raws li.
Leej twg yuav tsum tshaj tawm hauv Tik Tok?
Thaum Lub Kaum Hli 2022, Hootsuite tau tshaj tawm qee cov ntaub ntawv txheeb xyuas txog kev tshaj tawm rau TikTok. Nyob hauv cov neeg tuaj saib profile, nws tau pom tias 36% ntawm cov neeg siv yog 18-24, ua rau lawv yog cov neeg nyiam tshaj plaws rau kev tshaj tawm. Yog li, cov npe thiab tuam txhab lag luam tsom rau cov neeg tuaj saib hluas hauv lawv cov phiaj xwm kev lag luam tuaj yeem siv TikTok nraaj.
Tsis tas li ntawd, cov neeg siv feem ntau yog cov poj niam hauv 18-24 thiab 25-34 hnub nyoog pawg. Yog li, cov khoom lag luam nrog lub hom phiaj ntawm cov poj niam hnub nyoog qis dua peb caug-tsib tuaj yeem siv Tik Tok los txhawb lawv cov khoom.
Tik Tok muaj txog 110 lab tus neeg siv hauv Tebchaws Meskas, ua rau nws zoo heev haub tau. Tab sis nws kuj muaj cov neeg siv concentrated hauv Middle East thiab Asia, muab nws lub voj voog tseem ceeb thoob ntiaj teb. Yog li TikTok tuaj yeem yog qhov tsim nyog tshaj tawm platform rau MNCs thiab cov npe thoob ntiaj teb.
Hom Kev Tshaj Tawm rau TikTok
Hauv-feed video: Cov no yog cov yeeb yaj kiab tshaj tawm uas tshwm sim hauv ntu 'Rau Koj' ntawm cov xov xwm pub ntawm Tik Tok.
Brand takeover: Qhov kev tshaj tawm no tso cai rau koj los ntes tus neeg siv lub ntsej muag los ntawm kev nthuav tawm cov lus los ntawm tus tshaj tawm ntawm lub vijtsam ua ntej tig mus rau hauv cov yeeb yaj kiab yooj yim.
Spark ads: Hauv hom kev tshaj tawm no, Tik Tok tso cai rau cov hom lag luam thiab tuam txhab lag luam txhawb nqa cov ntsiab lus organic los ntawm lawv tus account lossis lwm tus neeg siv uas txhawb nqa lawv cov khoom lossis ua raws li cov hom phiaj kev xav.
Duab tshaj tawm: Qhov kev tshaj tawm xov xwm no siv cov duab nrog rau cov ntawv tshaj tawm uas tsim nyog. Cov duab no tshwm hauv TikTok's xov xwm pub apps: BuzzVideo, TopBuzz, thiab Babe.
Yees duab tawm: Qhov kev tshaj tawm xov xwm no siv cov yeeb yaj kiab tshaj tawm uas yog qhov siab tshaj plaws ntawm rau caum vib nas this ntev. Cov kev tshaj tawm video no tshwm sim hauv ntu 'Rau Koj' ntawm Tik Tok.
Pangle ads: Muaj nyob hauv qee lub tebchaws, Pandle's video platform koom tes nrog Tik Tok los muab ntau hom kev pabcuam tshaj tawm.
Carousel ads: Hom kev tshaj tawm no muaj ntau cov duab uas pab txhawb cov hom lossis cov khoom. Cov duab no tau tshwm sim hauv Tik Toks ntau yam xov xwm pub apps.
Branded AR cov ntsiab lus: Nov yog ib txoj hauv kev los txhawb koj lub hom phiaj. Koj muaj Tik Tok tsim cov npe AR cov ntsiab lus xws li cov ntawv nplaum thiab lo ntsiab muag, thiab cov neeg siv tom qab ntawd siv cov no hauv lawv cov yeeb yaj kiab, txhawb nqa koj lub hom lag luam.
Hashtag challenge: Qhov kev tshaj tawm no tshwm sim hauv app "Discovery" ntu. Lub hom phiaj tseem ceeb yog los tsim kom muaj lub suab nrov nyob ib puag ncig lub hom phiaj lossis cov khoom lag luam.
Sponsored influencer cov ntsiab lus: Nws yog ib txoj hauv kev zoo tshaj plaws los txhawb cov khoom lossis hom npe ntawm Tik Tok. Koj tshaj tawm koj cov khoom nrog kev pab los ntawm cov ntsiab lus txhawb nqa los ntawm ib tus neeg muaj peev xwm TikTok tus neeg siv.
Leej twg tuaj yeem dhau los ua tus muaj hwj chim TikTok tus neeg siv nrog ntau tus neeg ua raws thiab pom. Tab sis nws yog qhov nyuaj ua li ntawd thaum koj nyuam qhuav tsim koj tus account. Txhawm rau txhawb kev pom thiab cov lus pom thawj zaug, cov neeg siv tuaj yeem yuav Tik Tok views lossis Tik Tok followers. Cov kev pabcuam no yog muab los ntawm cov tuam txhab xws li Social Infinity, thiab cov neeg siv tau yuav Tik Tok followers los ntawm cov vev xaib no. Tej zaum lawv kuj tuaj yeem ua tau yuav TikTok yam koj nyiam thiab tawm tswv yim rau lawv cov yeeb yaj kiab.
Advertising koj Hom lossis Cov Khoom ntawm YouTube
YouTube yog ib qho ntawm cov social media platforms loj tshaj plaws. Nrog ntau tshaj ob billion tus neeg siv nquag, nws yog lub vev xaib uas tau mus xyuas ntau tshaj tom qab Google. Li no nws yog qhov chaw zoo tshaj plaws rau lub tuam txhab tshaj tawm nws cov khoom lossis kev pabcuam.
Tsim ib qho ad phiaj los nqis tes on YouTube txawv ntawm lwm yam kev tawm platforms vim hais tias YouTube yog ib tug video streaming platform. Peb yuav tham ntxiv txog ntau hom kev tshaj tawm muaj nyob rau ntawm YouTube. Peb kuj yuav tham txog yuav ua li cas novice YouTube Cov neeg tsim cov ntsiab lus tuaj yeem txhawb nqa lawv qhov kev pom thawj zaug thiab nyiam los ntawm kev yuav khoom YouTube pom.
Hom Kev Tshaj Tawm rau YouTube
Ua ntej koj pib qhov kev tshaj tawm video rau YouTube, koj yuav tsum nkag siab txog hom kev tshaj tawm muaj. Hauv qab no yog qee hom kev tshaj tawm uas muaj nyob rau ntawm YouTube.
In-Feed Video Ads: Cov kev tshaj tawm no tshwm nyob rau sab saum toj ntawm nplooj ntawv homepage thiab saum toj no cov txiaj ntsig ntawm kev tshawb fawb ntawm nplooj ntawv tshawb fawb. Cov kev tshaj tawm no kuj tshwm sim raws li cov lus pom zoo hauv qab cov yeeb yaj kiab tam sim no ua si.
Bumper ads: Bumper ad yog luv luv uas ua si ua ntej koj xaiv cov ntsiab lus rau YouTube. Cov no yog cov ntawv tshaj tawm uas tsis tuaj yeem hla thiab muaj lub sijhawm rau XNUMX vib nas this. Cov no yog cov kev tshaj tawm ceev tshaj plaws los ntawm YouTube. Vim nws lub sijhawm luv luv, nws tsuas tuaj yeem xa cov ntaub ntawv tsim nyog los txhawb cov khoom lossis hom khoom kom raug. Yog li ntawd, cov kev tshaj tawm no tau khiav ib sab mus rau lwm qhov kev tshaj tawm los tsim kom muaj lub suab nrov thiab nthuav tawm kev paub txog cov khoom.
Skippable Hauv-kwj Ads: Tus qauv tshaj tawm khiav ua ntej cov ntsiab lus xaiv video. Raws li lub npe qhia, cov no yog skippable tshaj tawm. Raws li YouTube, cov kev tshaj tawm no yuav tsum muaj lub sijhawm ntawm kaum ob vib nas this mus rau rau feeb.
Non-skipable in-kem tawm: Cov no yog cov qauv tshaj tawm video ua ntej lossis nruab nrab ntawm cov ntsiab lus xaiv video. Raws li lub npe qhia, cov no yog cov ntawv tshaj tawm uas tsis tuaj yeem hla thiab khiav rau kaum tsib mus rau nees nkaum vib nas this.
TrueView ads: TrueView tshaj tawm yog suav tias yog ib hom kev tshaj tawm nrov tshaj plaws ntawm YouTube. Yog tias siv kom raug, nws tuaj yeem yog tus nqi tshaj tawm tshaj tawm ntawm YouTube. Muaj ob hom kev tshaj tawm TrueView: kev tshaj tawm hauv kwj thiab kev tshawb pom video. Qhov tshwj xeeb ntawm TrueView tshaj tawm yog tias cov neeg tshaj tawm tsuas yog them nyiaj thaum tus neeg siv khoom koom nrog kev tshaj tawm hauv qee txoj kev.
Txhawb nqa cov ntsiab lus: Ib txoj hauv kev zoo tshaj plaws los tshaj tawm koj cov khoom lossis hom lag luam ncaj qha. Koj tshaj tawm koj cov khoom los ntawm kev nqis peev hauv ib qho haub tau YouTuber tsim thiab tshaj tawm cov ntsiab lus txhawb koj cov khoom lossis hom.
Leej twg tuaj yeem dhau los ua tus muaj hwj chim YouTuber nrog ntau lab tus thwjtim. Tab sis nws yog ib qho nyuaj ua li ntawd thaum koj nyuam qhuav pib tsim cov ntsiab lus. Txhawm rau txhawb kev pom thiab cov neeg sau npe pib, cov neeg siv tuaj yeem yuav YouTube views or yuav YouTube subscribers. Cov kev pabcuam no yog muab los ntawm cov tuam txhab xws li Social Infinity. Qee zaum, cov tuam txhab no kuj tuaj yeem pab koj yuav YouTube livestream views.
xaus
Nyob rau hauv niaj hnub techno-savvy ntiaj teb no, kev lag luam yuav tsum ua raws li lub hnub nyoog digital. Cov lus teb rau qhov no yog kev lag luam digital. Thiab ib qho ntawm txoj hauv kev zoo tshaj plaws los tshaj tawm koj cov khoom lossis hom lag luam yog siv social media platforms nyiam YouTube thiab TikTok.
Ob lub platform muab ntau hom kev tshaj tawm nrog rau lwm lub hom phiaj thiab kev txhawb siab. Nws yuav pab tau yog tias koj nkag siab ntau hom kev tshaj tawm no los ua kom muaj kev lag luam zoo thiab siv tau zoo tshaj tawm ntawm YouTube thiab TikTok.
Kuj, novice TikTok cov neeg siv thiab YouTubers siv Social Infinity yuav YouTube views los yog yuav TikTok views los muab lawv thawj zaug boost. Lawv kuj tuaj yeem yuav YouTube subscribers thiab TikTok cov followers ntawm Social Infinity. Social Infinity kuj tuaj yeem pab tau YouTubers ua kom tiav cov xwm txheej uas yuav tsum tau ua rau monetizing lawv tus account.