Posts by: Sam

The role of User-Generated Content in Social Media Marketing

Using user-generated content (UGC) in social media marketing has become crucial. Users have been more active in making and sharing their material due to the rising popularity of social media sites like YouTube and TikTok. This trend has led to a new marketing strategy where businesses leverage UGC to promote their products or services.  Businesses

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Creating a Social Media Marketing Plan for your Brand or Business

As time changes, so is the corporate world and marketing field. Now we are in an era when everything is digitalized and personalized. Per this, marketing strategies also need to evolve. Earlier marketing strategies were about spending a whopping sum on advertisements and hoardings. However, the scene is changing, and marketers are brainstorming new ideas.

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How to effectively use paid advertising on YouTube and TikTok

With recent technological developments, our dependence on smartphones and the internet has increased. In today’s world, almost everyone has a smartphone and an internet connection, giving them access to the vast world of social media.   Businesses must change how and where they market their products to make the most of this technological development. One

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Understanding the algorithm: How YouTube and TikTok determine the success of a video

Things seem intimidating when starting on the world wide web. Finding your footing and navigating the omnipotent algorithm that could make or break you might take a while. Here is a concise guide on how to kick-start your initial growth when starting from scratch. Content Creation on TikTok  YouTube and TikTok produce billions of views,

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Different Strategies for Measuring and Analyzing Social Media Engagement

There are several strategies used to measure and analyze social media engagement. One such way in which the said strategy may be used as to buy YouTube views, buy TikTok likes or followers, or even buy youtube subscribers. However, this will also be further explained in detail in this article. Social media engagement involves collecting

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6 Case Studies on Successful Social Media Marketing Campaigns

Social media has become an essential part of marketing strategies, and it’s not just limited to big brands. Small businesses and startups also use social media to reach their target audience, which helps increase brand awareness.  6 case studies on successful social media marketing campaigns Oreo “Dunk in the Dark” Super Bowl tweet During the

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