Iindlela ezahlukeneyo zokuSebenza kunye nokuHlalutya iNgxowa-mali yeNtlalo

Nazi izicwangciso ezininzi esetyenziselwa ukulinganisa kunye ukuhlalutya ukubandakanya kwimidiya yoluntu. Enye yeendlela apho isicwangciso esikhankanyiweyo sinokusetyenziselwa ukuthenga YouTube iimbono, thenga TikTok ukuthanda okanye abalandeli, okanye ukuthenga youtube ababhalisile. Nangona kunjalo, oku kuya kuphinda kucaciswe ngakumbi kweli nqaku.

Ukuzibandakanya kwimithombo yeendaba zentlalo kubandakanya ukuqokelela kunye nokuvavanya iimethrikhi ezahlukeneyo zedatha ukusuka kumaqonga eendaba ezentlalo ukunceda ekubumbeni indlela yakho yemidiya yoluntu kunye nokuphucula intsebenziswano yabaphulaphuli kwiinzame zakho zemidiya yoluntu engahlawulwanga kunye nehlawulweyo.

Iindlela ezahlukeneyo ezisetyenziselwa ukuhlalutya kunye nokulinganisa ukusebenza kumajelo asekuhlaleni kuxoxwa ngazo kweli nqaku.

Ukubaluleka kokuHlalutya iNgxowa-mali yeNtlalo

1. Ukumiselwa kwembuyekezo elindelweyo kuTyalo-mali

Ukulinganisa i RoI kunye nefuthe elipheleleyo kwimarike isinika umfanekiso oqikelelweyo we imeko yemarike. Oku kuya kukunceda ubone kwangaphambili ikroba okanye iindawo ezibuthathaka kwaye kunokukunceda ukhethe indlela elungileyo yokwenza ngaphambi kokuba izinto zingahambi kakuhle. 

2. Izalathi zeNtsebenzo ePhambili

Ukulinganisa ukusebenza kwakho usebenzisa Ii-KPI inceda ekuqondeni umfanekiso ochanekileyo kwaye iqinisekisa ukuba indlela ekhethiweyo okanye isicwangciso esisebenzayo sinegalelo ngendlela ekufanele yenze ngayo.

3. Ukubaluleka koHlalutyo lokuthelekisa

Xa uthelekisa ukusebenza kwakho kunye neziphumo ezivela nxaxheba kwezentlalo nabantu okhuphisana nabo, uya kwazi apho unokuphucula khona. Ngamanye amazwi, iya kukubonisa indlela abakhuphisana bakho abachuma ngayo phezu kwakho. Ngoncedo lwale nto, unokugxila kweyiphi imiba onokuthi ugxile kuyo kwaye ufumane inzuzo yokhuphiswano ngaphezu kwabanye.

4. Ukwenziwa kwezigqibo

Ukuhlalutya ukubandakanyeka kwakho kwimidiya yoluntu kuya kukunceda ekuthatheni ngcono izigqibo zobuchule. Ngotshintsho olukhawulezayo lwenkqubela phambili yetekhnoloji, kuyafuneka ukuqhubeka. Umzekelo, ukubonisa uphawu oluyimpumelelo, ngakumbi ziinkampani ezincinci okanye eziqalayo, umntu unokusebenzisa amaqonga afana Social Infinity ukuba kuthenga TikTok imbono, ukuthanda, abalandeli, kunye YouTube iimbono ezibukhoma okanye ababhalisi.

5. Umfutho weNtengiso

Kubalulekile ukulandelela ukuba isicwangciso sokuthengisa siphunyezwa njani kwaye ukuba ufumana iziphumo ezifunwayo.

Amanyathelo asetyenziselwa ukuHlalutya iNgxowa-mali yezeNtlalo

1. Kubalulekile ukulandela kwaye ube nenani elaneleyo abalandeli. Okukhona unabo ubudlelwane, kokukhona isicwangciso sakho sokuthengisa siya kujikeleza. Kule nkqubo, kubalulekile ukuqinisekisa ukuba abantu abanokubakho okanye ekujoliswe kubo bayafikelelwa.
2. Ukuba kwi-intanethi okanye ukufumaneka rhoqo kubaluleke kakhulu. Ukuba imibuzo yabantu icacisiwe, amathuba okuba boneliseke yinkonzo yakho aya kuba phezulu. Konke oku kuya kuba luncedo kwishishini.
3. The inani lotyelelo kwiwebhusayithi yakho kunye nexesha abalichithayo banokulandelelwa. Unokujonga kwakhona inani lotyelelo oluze okanye oluphuma kwintengiso yemidiya yoluntu.
4. Njengoko kukhankanyiwe ngasentla, ukuba nabalandeli abaninzi kuluncedo. Nangona kunjalo, ukuba nabantu amakhonkco amaninzi kuya kuba luncedo ngakumbi phakathi kolu nxibelelwano.
5. Ulwazi malunga neshishini elihanjiswa ngomlomo ngo amakhasimende anelisekile inokunyusa kakhulu ithemba lokuphumelela kwebrendi.
6. Izinto ezithandwayo, iimbono, kunye nezabelo zibalulekile kwisithuba esithile. Okukhona la manani, i phezulu ukufana ukuze zivele kuphendlo lwabantu okanye kuphonononge amaphepha. Enye yeendlela ezinokuthi oku kwenzeke ngayo kukuzithenga kumaqonga athembekileyo afana Social Infinity kumanqanaba okuqala okukhula. Ibonelela ngeenkonzo ezifana nokwandisa ukubonwa kunye nokusasazwa ngokusetyenziswa kwayo kuthenga youtube imbono kwiividiyo zakho esele zilayishiwe okanye nayiphi na ividiyo ephilayo. Ngokwahlukileyo, kwizicelo ezifana TikTok, ungathenga amatikiti, izinto ozithandayo, iimbono, kunye nabalandeli.

ULilinganisa Njani iNgxowa-mali yeNtlalo?

Uthethathethwano namajelo eendaba ezentlalo lungalinganiswa ngolu hlobo lulandelayo:

1. Thatha lilonke inani lamagqabantshintshi, ukuthanda, njl.
2. Yahlula elo nani ngenani lilonke leembono ezifunyenwe kweso sithuba.
3. Gqi beleni, phinda isiphumo esifunyenwe kwinyathelo langaphambili nge-100. 

Umzekelo, thatha inani elipheleleyo lokuthandwa njenge-5000 kunye nenani elipheleleyo leembono ezifunyenwe kweso sithuba njenge-7500. 

5000 ÷ 7500 x 100 = 66.67, eliliqondo lokuzibandakanya kwakho kwimidiya yoluntu.

FAQs

Ngoku makhe sijonge ezinye zee-FAQs:

1. Ziziphi iindlela zokulinganisa ukubandakanyeka kwimidiya yoluntu?

Uthethathethwano losasazo lwentlalo lunokulinganiswa ngokwahlula inani lezimvo, izinto ezithandwayo, njl.njl., ngenani elipheleleyo leembono ezifunyenwe kweso sithuba. Emva koko, ekugqibeleni, phinda-phinda isiphumo nge-100.

2. Ngawaphi amanyathelo ahlukeneyo okuHlalutya idatha yemidiya yoluntu?

Amanyathelo amathathu abandakanya ukuchongwa kwedatha, ukuhlalutya idatha, kunye nokutolikwa kolwazi.

3. Ziziphi i-5 Ps yokuthengisa i-media media?

Imveliso, ukuPhakanyiswa, indawo, abantu, kunye nexabiso yi-5 Ps yokuthengisa imidiya yoluntu.

isiphelo

Ke ngoko, iindlela ezininzi zinokusetyenziselwa ukulinganisa kunye nokuhlalutya i-Social Media Engagement. Ukusebenza kakuhle kweshishini, ukukhokela, kunye neentengiso zinokunyuswa kakhulu kusetyenziswa ezi zicwangciso. Ukuba isetyenziswe ngononophelo kwaye ilinganisiwe, imidiya yoluntu inokuphucula ishishini lakho ngeendlela ezingenakwenzeka ngokugxila kuphela kwiindlela zokuthengisa eziphathekayo.