Ukusebenzisa okuqukethwe okwenziwe umsebenzisi (UGC) ekukhangiseni ezinkundleni zokuxhumana sekubalulekile. Abasebenzisi bebekhuthele kakhulu ekwenzeni nasekuhlanganyeleni izinto zabo ngenxa yokukhula kokuduma kwe amasayithi ezokuxhumana nabantu like YouTube futhi TikTok. Lo mkhuba uholele esu elisha lokumaketha lapho amabhizinisi esebenzisa i-UGC ukuze akhuthaze imikhiqizo noma amasevisi awo.
Amabhizinisi angase azibandakanye nezithameli zawo ezihlosiwe ngokomuntu siqu, asungule ukwethenjwa nokwethembeka, futhi onge isikhathi nemali ekudalweni kokuqukethwe ngokusebenzisa okuqukethwe okukhiqizwa umsebenzisi (UGC). Amafemu kufanele asebenzise ukuqapha futhi abeke izindinganiso ezicacile zokuqinisekisa ukuthi i-UGC ibonisa amanani ebhrendi yayo. Kulesi sihloko, sizohlola indima yokuqukethwe okukhiqizwa umsebenzisi ku marketing media social kanye nezinzuzo zayo emabhizinisini.
Izinzuzo zokuqukethwe okukhiqizwa ngumsebenzisi (UGC)
Okuqukethwe okukhiqizwa ngumsebenzisi (UGC) kunenzuzo ekukhangiseni kwenkundla yezokuxhumana ngezindlela ezilandelayo:
Ukwethemba Nokwethembeka
Okuqukethwe okwenziwe ngumsebenzisi ingasiza izinkampani ngezindlela ezimbalwa zokukhulisa ukwethenjwa nokuthembeka kwababukeli abaqondiwe. Okokuqala, i-UGC idalwe abasebenzisi bangempela abasebenzise umkhiqizo noma isevisi futhi abangahlinzeka impendulo nezincomo eziyiqiniso. Abathengi abazoba ngabathengi kungenzeka bakholelwe kumkhiqizo futhi bacabange lapho behlangana ne-UGC egqamisa okunye okuhlangenwe nakho okuhle kwabasebenzisi.
Okwesibili, i-UGC ivumela amabhizinisi ukuthi abonise imikhiqizo yawo noma amasevisi ngobuqotho nangokuphelele. Traditional marketing imilayezo ngokuvamile ingase ibonakale njengeyokwenziwa noma iphromotha ngokweqile, engavala abangaba amakhasimende. Ngakolunye uhlangothi, i-UGC ihlinzeka ngendlela engokwemvelo kakhulu yokubonisa imikhiqizo noma amasevisi esenzweni, okungase kuhlobane futhi kuthembeke kubabukeli okuqondiwe.
I-UGC ingasiza futhi izinkampani ekwakheni a umuzwa womphakathi eduze komkhiqizo wabo. Abasebenzisi bangase bazizwe benomuzwa wokuba ngabangane futhi baxhumeke kulolo mkhiqizo lapho bebona abanye abantu besebenzisa futhi bejabulela umkhiqizo noma isevisi. Lokhu kungaholela ekwethembekeni okwengeziwe kwesikhathi eside kanye nokumela umkhiqizo, kuqhubeke kwakhiwe ukwethembana, nokwethembeka kubabukeli okuqondiwe.
Kuqiza kahle
Okuqukethwe okukhiqizwa umsebenzisi kuyisu lokumaketha elingabizi kakhulu lamabhizinisi. Ukudala okuqukethwe kungase kudle isikhathi futhi kubize, ikakhulukazi ezinkampanini ezincane noma lezo ezinesabelomali esilinganiselwe sokumaketha. Nokho, nge-UGC, amabhizinisi angonga isikhathi nezinsiza ekudaleni okuqukethwe, njengoba abasebenzisi benza okuqukethwe ngokuzimela.
Futhi, i-UGC inika amandla izinkampani ukuthi bandise ukufinyelela kwabo ngaphandle kokuchitha okuningi ekukhangiseni. Ngokukhuthaza abasebenzisi ukuthi babelane ngokuqukethwe kwabo, amabhizinisi angakhuphula ukubonakala kwawo ku amapulatifomu ezokuxhumana like YouTube futhi TikTok. Lokhu kungasiza amabhizinisi ahehe ithrafikhi ethe xaxa futhi afinyelele izethameli eziningi ngaphandle kokusebenzisa imali eningi ekukhangiseni okukhokhelwayo.
Ngaphezu kwalokho, i-UGC ingasiza amabhizinisi ukuthi asebenzise kabusha okuqukethwe okukhona ngendlela ephumelelayo. Isibonelo, amabhizinisi angasebenzisa ukubuyekezwa kwamakhasimende noma ubufakazi emibhalweni yabo yezokuxhumana noma Imikhankaso yokumaketha, okungasebenza kangcono kunokudala okuqukethwe okusha kusukela ekuqaleni.
ukuzibophezela
Okuqukethwe okukhiqizwa umsebenzisi kungabonakala kakhulu khulisa ukuzibandakanya ezinkundleni zokuxhumana. Uma amabhizinisi ekhuthaza abasebenzisi ukuthi bakhe futhi babelane ngokuqukethwe kwabo, bayabamema ukuthi babambe iqhaza engxoxweni futhi babambe iqhaza kakhulu emphakathini womkhiqizo.
I-UGC ingase futhi idale umuzwa wesasasa nentshisekelo enkampanini, njengoba abasebenzisi kungenzeka bahlanganyele nokuqukethwe okufaka abantu bangempela besebenzisa imikhiqizo noma amasevisi ezimeni zangempela. Le ndlela ingakhuthaza umuzwa wobuqiniso nokungafihli lutho, okungaholela ebudlelwaneni obunenjongo nobesikhathi eside namakhasimende.
Ngaphezu kwalokho, i-UGC ingakha umuzwa wobufakazi bomphakathi, lapho amakhasimende angaba khona ebona abanye abantu besebenzisa futhi bejabulela umkhiqizo noma isevisi, engabakhuthaza ukuthi bazibandakanye nomkhiqizo. Le ndlela ingadala umjikelezo omuhle wokuzibandakanya nokubamba iqhaza, lapho abasebenzisi bezizwa bexhumeke kakhulu kumkhiqizo futhi kungenzeka ukuthi bathuthukise futhi babelane nge-UGC esikhathini esizayo.
Ukufinyelela Okukhulisiwe
Okuqukethwe okukhiqizwa umsebenzisi kungasiza amabhizinisi ukwandisa ukufinyelela kwabo ezinkundleni zokuxhumana. Abantu bakhangisa ngempumelelo uhlobo kumanethiwekhi abo nakubalandeli ngokukhiqiza nokwabelana ngokuqukethwe kwabo. Le ndlela ingasiza amabhizinisi ukuthi afinyelele izethameli ezintsha okungenzeka ukuthi angakakwazi ukungena kuzo ngamasu okuhweba endabuko.
I-UGC ingase isize izinkampani ekufinyeleleni a izilaleli ezibanzi ezingosini zokuxhumana ezifana YouTube futhi TikTok. Ngokukhuthaza abasebenzisi ukuthi babelane ngokuqukethwe kwabo nokumaka umkhiqizo, amabhizinisi angadonsa ukubukwa okwengeziwe, ukuthandwa, nokwabelana, akhulise ukubonakala kwawo futhi ahehe abalandeli abaningi eziteshini zabo zenkundla yezokuxhumana.
Ngaphezu kwalokho, amabhizinisi angasebenzisa i-UGC ukuze afinyelele izethameli eziqondiswe kakhulu ngokusebenzisa ama-hashtag namagama angukhiye ahlobene nemikhiqizo noma amasevisi abo. Ngokukhuthaza abasebenzisi ukuthi basebenzise ama-hashtag athile noma amagama angukhiye, amabhizinisi angenza kube lula kubabukeli abaqondiwe kuwo ukuthola nokuhlanganyela nokuqukethwe kwabo ezinkundleni zokuxhumana.
Ngaphezu kwalokho, ngokusebenzisa Izinsizakalo ze-Social Infinity ukuthenga YouTube ukubukwa kokusakaza bukhoma, thenga YouTube imibono, buy TikTok ukuthandwa, uthenge TikTok imibono, thenga TikTok abalandeli, futhi buy YouTube ababhalisile, amabhizinisi angaqhubeka nokwandisa ukufinyelela kwawo ezinkundleni zokuxhumana. Ngokuthenga imibono, okuthandwayo, nabalandeli, izinkampani zingaheha ithrafikhi ethe xaxa yezinto eziphilayo futhi zandise ukubonakala kwazo ezinkundleni zokuxhumana, ezingabasiza ukuthi bafinyelele izethameli ezibanzi futhi bahehe amakhasimende amaningi angaba khona.
Impendulo Ebalulekile
Okuqukethwe okukhiqizwa umsebenzisi kungahlinzeka impendulo ebalulekile kumabhizinisi ezingabasiza bathuthukise imikhiqizo noma amasevisi abo. Abasebenzisi abakha futhi babelane ngokuqukethwe kwabo banikeza amabhizinisi impendulo yempilo yangempela ngemikhiqizo noma amasevisi abo.
I-UGC ingase futhi isize amabhizinisi ahlonze amathrendi namaphethini ekuziphatheni kwabasebenzisi okungazisa amasu abo okuthengisa nokuthuthukisa umkhiqizo. Isibonelo, amabhizinisi angahlaziya izinhlobo zokuqukethwe abasebenzisi abakudalayo futhi babelane ngakho, kanye nempendulo namazwana abawatholayo, ukuze athole imininingwane yalokho abasebenzisi abakuthandayo nabangakuthandi mayelana nemikhiqizo noma amasevisi abo.
Ngaphezu kwalokho, amabhizinisi angasebenzisa i-UGC ukuze adale okwengeziwe imikhankaso yokumaketha yomuntu siqu ezithinta izethameli eziqondiswe kubo. Ngokuhlaziya okuqukethwe okukhiqizwa umsebenzisi kanye nempendulo, amabhizinisi angakwazi ukuqonda kangcono okuthandwa ngamakhasimende awo nezithakazelo, ezingazisa ukuthuthukiswa kwemikhankaso yokumaketha eqondiswe kakhulu futhi ephumelelayo.
Isiphetho:
Sengiphetha, okuqukethwe okukhiqizwa ngumsebenzisi (i-UGC) iyithuluzi elinamandla ukuze amabhizinisi asebenzise amasu awo okumaketha ezinkundla zokuxhumana. Ingakhuphula ukusebenzelana, yakhe ukwethenjwa nokwethembeka, inikeze impendulo ebalulekile, futhi ikhulise ukufinyelela ezinkundleni zokuxhumana.
Amabhizinisi afisa ukuxhumana nezithameli zawo ezihlosiwe futhi athuthukise uhlobo lwawo ku-inthanethi ngokuya ngokuya ethembela ezinkundleni zokuxhumana njenge YouTube futhi TikTok. Ngokusebenzisa izinsiza ze-Social Infinity ukuze uthenge YouTube ukubukwa kokusakaza bukhoma, thenga YouTube imibono, thenga TikTok ukuthandwa, thenga TikTok imibono, thenga TikTok abalandeli, futhi uthenge YouTube ababhalisile, amabhizinisi angaqhubeka andise ukufinyelela kwawo kanye nokubonakala kulezi zinkundla, futhi ahehe ithrafikhi ethe xaxa yezinto eziphilayo kanye namakhasimende angaba khona.
Ngaphezu kwalokho, I-Social Infinity's amasevisi anganikeza amabhizinisi ukukhushulwa kokuqala ekubukeni, ukuthanda, nabalandeli, okungabasiza bathole ubukhona obuqinile ezinkundleni zokuxhumana futhi bahehe ithrafikhi ephilayo nokuzibandakanya ngokuhamba kwesikhathi.
Izinsizakalo ze-UGC kanye ne-Social Infinity zingasiza amabhizinisi asungule ubukhona obuqinile ku-inthanethi, axhumane nezithameli eziqondiswe kubo, futhi andise ukufinyelela kwazo nokubonakala ezinkundleni zokuxhumana. Ngokusebenzisa amandla okuqukethwe okukhiqizwa umsebenzisi kanye nezinsizakalo ze-Social Infinity, amabhizinisi angakwazi ukufeza izinhloso zawo zokumaketha zenkundla yezokuxhumana futhi aphumelele endaweni yedijithali yanamuhla.