Inkundla yezokuxhumana isiyingxenye ebalulekile amasu marketing, futhi ayigcini nje kumabhrendi amakhulu. Amabhizinisi amancane neziqalo nazo ziyasetshenziswa social media ukuze bafinyelele izethameli eziqondiswe kubo, okusiza ukukhulisa ukuqwashisa ngomkhiqizo.
Izifundo eziyi-6 zemikhankaso yokumaketha yenkundla yezokuxhumana ephumelelayo
Oreo
"Dunk Ebumnyameni” I-Super Bowl i-tweet Ngesikhathi se-Super Bowl yango-2013, izibani zacima enkundleni, futhi u-Oreo wasebenzisa lesi simo ngokubhala ku-Twitter isikhangiso esihlakaniphile esasithi, “Power out? Ayikho inkinga. Usengatshona ebumnyameni.” I-tweet yahamba ngokushesha futhi yathola ama-retweets angaphezu kuka-10,000 ngehora elilodwa nje. Iqembu lika-Oreo lenkundla yezokuxhumana likhombisile ukuthi ukuhlakanipha nokufika ngesikhathi kungakhokha kakhulu.
I-tweet isize u-Oreo ukuthi azuze izinkulungwane zabalandeli abasha futhi wadala umsindo omningi kumkhiqizo. Lokhu kukhombisa ukuthi a umkhankaso wokumaketha ohlakaniphile ingasheshisa ukukhula kokuqala kokubuka, okuthandwayo, nabalandeli. I-Social Infinity, isibonelo, inikeza izinsiza ongazithenga YouTube ukubukwa, izintandokazi, ababhalisile, kanye TikTok okuthandwayo, ukubukwa, nabalandeli, kusiza abadali namabhizinisi ukuthi bathole ukuthandeka futhi bafinyelele izethameli ezengeziwe.
Wendy sika
Twitter ama-roasts Wendy sika yaziwa ngokubuya kwayo okuhlakaniphile nokuyosa Twitter. Baqala ukuphendula izikhalazo zamakhasimende kanye nokuhamba ngezimpendulo ezihlekisayo nezihlekisayo, bethola ukunakwa nokuthakaselwa ngabaningi. Twitter abasebenzisi. EkaWendy isu lokuxhumana kwezenhlalo ibasize bagqama kwamanye amaketanga okudla okusheshayo futhi basungule uhlobo oluhlukile lobunikazi.
UWendy uphinde wethula umkhankaso oyimpumelelo ezinkundleni zokuxhumana obizwa ngokuthi “Ama-Nuggs kaCarter.” Kulo mkhankaso, bathembise inqwaba yezinkukhu zamahhala zonyaka wonke ku- Twitter umsebenzisi ongathola ama-retweets ayizigidi eziyi-18. Yize bengafinyelelanga umgomo, umkhankaso udale umsindo omkhulu. Lokhu kusize uWendy ukuthi azuze abalandeli namakhasimende amaningi. Izinsizakalo ze-Social Infinity zingasiza amabhizinisi nabadali bathole ukubuka okwengeziwe, ukuthandwa, nabalandeli Twitter, TikTok, Futhi YouTube, okungabaluleka ekusunguleni ubukhona be-inthanethi obuqinile nokufinyelela izethameli ezibanzi.
Coca-Cola
Ngo-2011, i-Coca-Cola yethula "Yabelana nge-Coke” umkhankaso owawuhilela ukunyathelisa amagama adumile emabhodleleni nasemathini e-Coca-Cola. Lo mkhankaso ukhuthaze amakhasimende ukuthi athenge futhi abelane nge-Coca-Cola nabangani kanye nomndeni. Lo mkhankaso ube yimpumelelo enkulu, njengoba i-Coca-Cola ibika ukuthi ukwanda kokuthengisa ngokokuqala ngqá esikhathini esingaphezu kweminyaka eyishumi.
Kuphinde kwadala umsindo ezinkundleni zokuxhumana, amakhasimende abelana ngezithombe zamabhodlela abo e-Coca-Cola avuliwe. Instagram futhi Twitter. Lokhu kubonisa ukuthi umkhankaso wokudala ungakha okuningi ukuzibandakanya kwe-organic nokwandisa ukuqwashisa komkhiqizo. Lokhu kungasheshiswa nakakhulu ngokuthenga YouTube ukubukwa, ukuthanda, nababhalisile noma TikTok ukuthandwa, ukubukwa kanye nabalandeli. Izinsizakalo ze-Social Infinity zingathuthukisa umkhankaso futhi ziwusize ufinyelele izethameli ezibanzi.
I-Airbnb
I-Airbnb isetshenzisiwe Instagram ngempumelelo ukukhombisa izakhiwo zayo eziyingqayizivele kanye nakho. Ithimba labo lenkundla yezokuxhumana likhetha izithombe ezinhle neziyingqayizivele zohlu lwe-Airbnb emhlabeni wonke. Lokhu kukhuthaza amakhasimende ukuthi abhukhe amaholide awo alandelayo ngenkundla. I-Airbnb ikhuthaza amakhasimende ukuthi abelane ngezimo zawo zokuhamba Instagram usebenzisa i-hashtag ethi #Airbnb.
Inkampani nayo isebenzisa Instagram Izindaba zokuhlinzeka ngamathiphu okuvakasha nokugqamisa imicimbi ezayo ezindaweni ezihlukene. Kufinyelelwe izethameli eziningi, futhi i-Airbnb isungule uhlobo oluhlukile lobunikazi. Le ndlela ingathuthukiswa ngokwengeziwe ngezinsizakalo ezifana ne-Social Infinity, ezingasiza amabhizinisi ukuthi athenge TikTok abalandeli, buy YouTube ababhalisile, uthenge YouTube imibono, futhi uthenge TikTok ukubuka ukwandisa ukufinyelela kwabo kulezi zinkundla.
I-Spice Old
Ngo-2010, i-Old Spice yethula umkhankaso wenkundla yezokuxhumana ohlanganisa umlingisi u-Isaiah Mustafa ngokuthi “Indoda Yakho Enganuka Ngathi.” Umkhankaso wawubandakanya uchungechunge lwezikhangiso ezihlekisayo nokuqukethwe kwenkundla yezokuxhumana okusebenzisanayo, okuhlanganisa izimpendulo zevidiyo eziqondene nawe kubasebenzisi benkundla yezokuxhumana.
Kube yimpumelelo enkulu, lapho i-Old Spice ibika a 107% ukwenyuka kokuthengisa ngemuva kokwethulwa komkhankaso. Lo mkhankaso uphinde wasiza i-Old Spice ukuthi ifinyelele kubantu abasha futhi isungule ukuhlonza uhlobo lwesimanjemanje. Amabhizinisi angakhuphula ukusebenzelana nokuqukethwe kwawo ngokusebenzisa amasevisi afana ne-Social Infinity ukuze athenge YouTube ukuthanda, ukukhuthaza amakhasimende amaningi ukuthi ahlanganyele nomkhiqizo.
Nike
I-Nike "Phupha Uhlanya” umkhankaso ubufaka umdlali wangaphambili we-NFL u-Colin Kaepernick, owayenethonya nempikiswano umkhankaso wezokuxhumana. Lo mkhankaso ukhuthaze amakhasimende ukuthi “akholelwe kokuthile, ngisho noma kusho ukudela yonke into.” Lo mkhankaso uthole kokubili ukunconywa nokugxekwa ngomyalezo wawo wezepolitiki.
Kodwa-ke, umkhankaso ube yimpumelelo kwaNike, inkampani ibike ukuthi inyuke ngo-31% ekuthengisweni kwe-inthanethi. Lo mkhankaso uphinde wasiza i-Nike ukuthi ifinyelele kubantu abasebasha futhi abakhathalela kakhulu ukuhlalisana kwabantu, futhi usize ekusunguleni inkampani njengomkhiqizo omele okuthile okungaphezu nje kokuthengisa izingubo zokusubatha.
Kumabhizinisi afuna ukukhulisa ukufinyelela kwawo ezinkundleni zokuxhumana, izinsiza ezifana ne-Social Infinity zingasiza ukuthenga YouTube ukusakaza bukhoma imibono, thenga TikTok uthanda, futhi buy TikTok abalandeli ukukhiqiza ukubandakanya okwengeziwe nokukhulisa ukubonakala kwazo kulezi zinkundla.
Isiphetho:
I-Social Infinity iyinkundla enikezayo izinsizakalo zokumaketha ezokuxhumana nabantu ukusiza amabhizinisi ekuthuthukiseni ubukhona bawo ku-inthanethi, okusiza futhi ukwandisa ukulandela kwabo kwezokuxhumana. Ngokubaluleka okwandayo kwenkundla yezokuxhumana kumasu okumaketha, i-Social Infinity inikezela ngezinsiza eziningi zokusiza amabhizinisi ukufeza izinhloso zawo zenkundla yezokuxhumana.
Izinkonzo zethu zihlanganisa ukuthenga YouTube ukubukwa, ukuthanda, ababhalisile, kanye TikTok ukuthandwa, ukubukwa, nabalandeli. Lawa masevisi angasiza amabhizinisi akhulise ukubonakala kwawo ezinkundleni zokuxhumana futhi afinyelele izethameli eziningi, okuholela ekwandeni kokuzibandakanya, abalandeli abaningi, futhi, ekugcineni, ukuguqulwa nokuthengisa okwengeziwe.
I-UI yethu isebenziseka kalula, inokuxhumana okuqondile okwenza kube lula ukuthi amabhizinisi akhethe izinsizakalo azidingayo futhi afake i-oda. Ukwengeza, sihlinzeka ngohlu lwamaphakheji ngamanani athengekayo ukuze kuhlangatshezwane nezidingo zezinkampani ezihlukahlukene kanye nemikhawulo yokusebenzisa imali.
Sekukonke, ungasebenzisa inkundla yethu yamabhizinisi afuna ukukhulisa ubukhona bawo ezinkundleni zokuxhumana futhi afinyelele izithameli eziningi. Noma kunjalo, kufanele kube yingxenye yesu elibanzi lezokuxhumana ukuze kuzuzwe impumelelo yesikhathi eside.