Indima yoMxholo oveliswe nguMsebenzisi kwiNtengiso yeMedia yeNtlalo
Ukusebenzisa umxholo owenziwe ngumsebenzisi (UGC) kwintengiso yemidiya yoluntu kuye kwaba yinto ebalulekileyo. Abasebenzisi baye basebenza ngakumbi ekwenzeni kunye nokwabelana ngezinto zabo ngenxa yokunyuka kokuthandwa kweesayithi zeendaba zoluntu ezifana YouTube kwaye TikTok. Lo mkhwa ukhokelele kwisicwangciso esitsha sokuthengisa apho amashishini asebenzisa i-UGC ukukhuthaza iimveliso okanye iinkonzo zabo. Amashishini
Funda OkuninziUkwenza iSicwangciso seNtengiso yeMedia yeNtlalo kwiBrand okanye kwiShishini lakho
Njengoko ixesha litshintsha, linjalo ilizwe leshishini kunye nentsimi yentengiso. Ngoku sikwixesha apho yonke into yenziwe yedijithali kwaye yenziwe ibe yeyakho. Ngokwale nto, amacebo okuthengisa nawo kufuneka avele. Izicwangciso zentengiso zangaphambili zazimalunga nokuchitha isixa esikhulu kwiintengiso kunye neehoardings. Nangona kunjalo, imeko iyatshintsha, kwaye abathengisi bacinga ngemibono emitsha.
Funda OkuninziIndlela yokusebenzisa ngempumelelo iintengiso ezihlawulelwayo kwi YouTube kwaye TikTok
Ngophuhliso lwamva nje lwetekhnoloji, ukuxhomekeka kwethu kwii-smartphones kunye ne-intanethi kuye kwanda. Kwihlabathi lanamhlanje, phantse wonke umntu une-smartphone kunye noqhagamshelo lwe-intanethi, ebanika ukufikelela kwihlabathi elikhulu leendaba zoluntu. Amashishini kufuneka atshintshe indlela kunye nendawo abathengisa ngayo iimveliso zabo ukuze bazuze lukhulu kolu phuhliso lobuchwepheshe. Nye
Funda OkuninziUkuqonda i-algorithm: Njani YouTube kwaye TikTok misela impumelelo yevidiyo
Izinto zibonakala zisoyikisa xa ziqala kwiwebhu yehlabathi. Ukufumana unyawo lwakho kunye nokujonga i-algorithm enamandla onke enokukwenza okanye ukophule kunokuthatha ixesha. Nasi isikhokelo esifutshane sendlela yokuqalisa ukukhula kwakho kokuqala xa uqala ukusuka ekuqaleni. Ukudalwa komxholo kuvuliwe TikTok YouTube kwaye TikTok ukuvelisa iibhiliyoni zeembono,
Funda OkuninziIindlela ezahlukeneyo zokuSebenza kunye nokuHlalutya iNgxowa-mali yeNtlalo
Kukho izicwangciso ezininzi ezisetyenziselwa ukulinganisa kunye nokuhlalutya ukubandakanya kwimidiya yoluntu. Enye indlela apho isicwangciso esikhankanyiweyo sinokusetyenziselwa ukuthenga YouTube iimbono, thenga TikTok ukuthanda okanye abalandeli, okanye ukuthenga youtube ababhalisile. Nangona kunjalo, oku kuya kuphinda kucaciswe ngakumbi kweli nqaku. Ukuzibandakanya kwimidiya yoluntu kubandakanya ukuqokelela
Funda OkuninziI-6 Case Studies kwiiPhulo zokuThengisa iiNdawo zoLuntu eziPhumelelekayo
Imidiya yoluntu ibe yinxalenye ebalulekileyo yezicwangciso zokuthengisa, kwaye ayiphelelanga nje kwiimpawu ezinkulu. Amashishini amancinci kunye nabaqalayo basebenzisa imithombo yeendaba zentlalo ukufikelela kubaphulaphuli abajoliswe kubo, nto leyo enceda ukwandisa ulwazi lophawu. Izifundo ezi-6 zemikhankaso yentengiso yemidiya yoluntu ephumeleleyo i-Oreo "Dunk in the Dark" Super Bowl tweet Ngexesha
Funda Okuninzi