Imidiya yoluntu ibe yinxalenye ebalulekileyo izicwangciso zorhwebo, kwaye ayiphelelanga nje kwiimpawu ezinkulu. Amashishini amancinci kunye nabaqalayo bakwasebenzisa Imidiya yokuncokola ukufikelela kubaphulaphuli ekujoliswe kubo, nto leyo enceda ukwandisa ulwazi lophawu.
Izifundo ze-6 kwimikhankaso yentengiso yemidiya yoluntu eyimpumelelo
Oreo
"Dunk ebumnyameni” I-tweet yeSuper Bowl Ngexesha le-2013 Super Bowl, izibane zacima kwibala lemidlalo, kwaye u-Oreo wasebenzisa eli thuba ngokuthumela intengiso ekrelekrele ethi, “Ukucima amandla? Akhongxaki. Usengatshona ebumnyameni.” I-tweet yakhawuleza yaya kwintsholongwane kwaye yafumana ngaphezulu kwe-10,000 retweets kwiyure nje enye. Iqela lika-Oreo leendaba zosasazo libonise ukuba ukwenza izinto ngokukhawuleza kunye nexesha elifanelekileyo kunokuhlawula ixesha elikhulu.
I-tweet incede u-Oreo ukuba azuze amawakawaka abalandeli abatsha kwaye enze i-buzz eninzi malunga ne-brand. Oku kubonisa ukuba a iphulo lokuthengisa elikrelekrele inokukhawulezisa ukukhula kokuqala kwiimbono, ukuthanda, kunye nabalandeli. Social Infinity, umzekelo, inikeza iinkonzo zokuthenga YouTube iimbono, ukhetho, ababhalisi, kunye TikTok izinto ezithandwayo, iimbono, kunye nabalandeli, ukunceda abadali kunye namashishini ukuba bafumane umdla kwaye bafikelele kubaphulaphuli abaninzi.
Wendy kaThixo
Twitter I roast Wendy kaThixo yaziwa ngokubuya kwayo okuchuliweyo kunye nokuqhotsa Twitter. Baqala ukuphendula izikhalazo zabathengi kunye neetroli ngeempendulo ezihlekisayo nezihlekisayo, befumana ingqalelo kunye nokunconywa kwabaninzi. Twitter abasebenzisi. EkaWendy isicwangciso seendaba zoluntu kwabanceda ukuba bagqame kwamanye amatyathanga okutya okukhawulezayo kunye nokuseka uphawu olulodwa lwesazisi.
UWendy's ukwasungule iphulo eliyimpumelelo kwimidiya yoluntu elibizwa ngokuba “IiNuggs zeCarter.” Kweli phulo, bathembisa intshontsho lenkuku elixabisa unyaka wonke ku a Twitter umsebenzisi onokufumana ii-retweets ezizigidi ezili-18. Nangona bengazange bafikelele usukelo, eli phulo lenze imivumbo emininzi. Oku kuncede uWendy ukuba afumane abalandeli kunye nabathengi abaninzi. Iinkonzo ze-Social Infinity zinokunceda amashishini kunye nabadali bafumane iimbono ezininzi, ukuthanda, kunye nabalandeli Twitter, TikTok, yaye YouTube, enokubaluleka ekusekweni kobukho obuqinileyo be-intanethi kunye nokufikelela kubaphulaphuli abaninzi.
Coca Cola
Ngo-2011, i-Coca-Cola yasungula "Yabelana ngeCoke” iphulo, elaliquka ukushicilela amagama adumileyo kwiibhotile neetoti zeCoca-Cola. Eli phulo likhuthaze abathengi ukuba bathenge kwaye babelane ngeCoca-Cola nabahlobo kunye nosapho. Eli phulo libe yimpumelelo enkulu, iCoca-Cola inike ingxelo ukwanda kweentengiso okokuqala kwisithuba seminyaka elishumi.
Ikwavelise i-buzz eninzi kwimidiya yoluntu, kunye nabathengi babelane ngemifanekiso yeebhotile zabo zeCoca-Cola. Instagram kwaye Twitter. Oku kubonisa ukuba umkhankaso wokudala unokuvelisa okuninzi Uthethathethwano lwendalo kunye nokwandisa ulwazi lophawu. Oku kunokukhawuleziswa ngokuthenga YouTube izimvo, ukuthanda, kunye nababhalisi okanye TikTok ukuthanda, iimbono kunye nabalandeli. Iinkonzo ze-Social Infinity zinokunyusa iphulo kwaye zincede ukuba zifikelele kubaphulaphuli ababanzi.
Airbnb
U-Airbnb usebenzile Instagram ngokusebenzayo ukubonisa iipropathi zayo ezizodwa kunye namava. Iqela labo leendaba zokunxibelelana likhetha iifoto ezintle nezikhethekileyo zoluhlu luka-Airbnb kwihlabathi liphela. Oku kukhuthaza abathengi ukuba babhukishe iholide yabo elandelayo ngeqonga. I-Airbnb ikhuthaza abathengi ukuba babelane ngamava abo ohambo Instagram usebenzisa i-hashtag #Airbnb.
Inkampani nayo isebenzisa Instagram Amabali okubonelela ngeengcebiso zokuhamba kunye nokugqamisa iziganeko ezizayo kwiindawo ezahlukeneyo. Kufikelelwe abantu abaninzi, kwaye u-Airbnb wenze isazisi sebrendi esahlukileyo. Le ndlela inokwandiswa ngakumbi ngeenkonzo ezifana ne-Social Infinity, ezinokunceda amashishini athenge TikTok abalandeli, kuthenga YouTube ababhalisile, uthenge YouTube iimbono, kwaye uthenge TikTok iimbono zokwandisa ukufikelela kwabo kula maqonga.
Old Spice
Ngo-2010, i-Old Spice yasungula iphulo leendaba zoluntu elibandakanya u-Isaya Mustafa njengomdlali ".Umntu Wakho Anokunuka Ngathi.” Eli phulo libandakanya uthotho lweentengiso ezihlekisayo kunye nomxholo onxibelelanayo wemidiya yoluntu, kubandakanya neempendulo zevidiyo zomntu kubasebenzisi bemidiya yoluntu.
Yaba yimpumelelo enkulu, kunye ne-Old Spice ebikayo a I-107% yokunyuka kweentengiso emva kokusungulwa kwephulo. Eli phulo likwancede i-Old Spice ukufikelela kubantu abancinci kwaye iseke uphawu lwesazisi lwangoku. Amashishini anokonyusa ukubandakanyeka kumxholo wabo ngokusebenzisa iinkonzo ezifana ne-Social Infinity ukuthenga YouTube ukuthanda, ukukhuthaza abathengi abaninzi ukuba basebenzisane nophawu.
Nike
I-Nike "Phupha Uphambene” iphulo libonise owayesakuba ngumdlali we-NFL uColin Kaepernick, owayenempembelelo kunye nempikiswano phulo loluntu. Eli phulo likhuthaze abathengi ukuba "bakholelwe kwinto ethile, nokuba oko kuthetha ukuncama yonke into." Eli phulo lafumana ukunconywa nokugxekwa ngesigidimi salo sezopolitiko.
Nangona kunjalo, eli phulo liphumelele i-Nike, kunye nenkampani ebika i-31% yokwanda kweentengiso ze-intanethi. Eli phulo likwancede u-Nike ukuba afikelele kubantu abancinci nabanenkathalo yentlalontle, kwaye yanceda ukuseka inkampani njengophawu olumela into engaphaya kokuthengisa nje ukunxiba kwezemidlalo.
Kumashishini ajonge ukwandisa ukufikelela kwawo kwimidiya yoluntu, iinkonzo ezifana ne-Social Infinity zinokunceda ukuthenga YouTube umthombo philayo iimbono, thenga TikTok ukuthanda, kunye kuthenga TikTok abalandeli ukuvelisa uthethathethwano olungakumbi kunye nokwandisa ukubonakala kwabo kula maqonga.
Isiphelo:
Social Infinity liqonga elinikezelayo iinkonzo zentengiso yemidiya yoluntu ukunceda amashishini ekwandiseni ubukho bawo kwi-intanethi, nto leyo ekwanceda ukwandisa imidiya yabo yentlalo elandelayo. Ngokubaluleka okunyukayo kweendaba zoluntu kwizicwangciso zokuthengisa, i-Social Infinity inikezela uluhlu lweenkonzo zokunceda amashishini afezekise iinjongo zabo zeendaba zoluntu.
Iinkonzo zethu ziquka ukuthenga YouTube izimvo, ukuthanda, ababhalisi, kunye TikTok ukuthanda, iimbono, kunye nabalandeli. Ezi nkonzo zinokunceda amashishini akhulise ukubonakala kwawo kwimidiya yoluntu kwaye afikelele kubaphulaphuli ababanzi, okukhokelela ekwandeni kokuzibandakanya, abalandeli abaninzi, kwaye, ekugqibeleni, ukuguqulwa kunye nokuthengisa.
I-UI yethu isebenziseka lula, inojongano oluthe ngqo olwenza kube lula kumashishini ukukhetha iinkonzo azifunayo kwaye abeke iodolo. Ukongeza, sinikezela ngoluhlu lweepakethi ngamaxabiso afikelelekayo ukulungiselela iimfuno ezahlukeneyo zeshishini kunye nemida yenkcitho.
Lilonke, ungasebenzisa iqonga lethu kumashishini ajonge ukonyusa ubukho bawo kwimidiya yoluntu kunye nokufikelela kubaphulaphuli ababanzi. Sekunjalo, kufuneka ibe yinxalenye yesicwangciso esibanzi seendaba zoluntu ukufikelela kwimpumelelo yexesha elide.