Social media yave chikamu chakakosha che Marketing nzira, uye haina kungogumira kumhando huru. Mabhizinesi madiki uye ekutanga anoshandisawo evanhu vezvenhau kuti vasvike kune vavanonangana nevateereri, izvo zvinobatsira kuwedzera ruzivo rwemhando.
6 nyaya zvidzidzo pane akabudirira masocial media ekushambadzira mishandirapamwe
oreo
"Dunk in the Dark” Super Bowl tweet Munguva ye2013 Super Bowl, mwenje wakadzimwa munhandare, uye Oreo akatora mukana wechiitiko ichi nekutumira kushambadzira kwakangwara kwaiti, “Kudzima? Hapana dambudziko. Unogona kunyura murima.” Iyo tweet yakakurumidza kuenda kuhutachiona uye yakagamuchira anopfuura zviuru gumi retweets muawa imwe chete. Oreo's social media timu yakaratidza kuti kukurumidza-kungwara uye nenguva kunogona kubhadhara hombe.
Iyo tweet yakabatsira Oreo kuwana zviuru zvevateveri vatsva uye yakagadzira yakawanda buzz kutenderedza mhando. Izvi zvinoratidza kuti a kushambadzira kwakangwara inogona kukurumidzira kukura kwekutanga mumaonero, kufarira, uye vateveri. Social Infinity, semuenzaniso, inopa masevhisi ekutenga YouTube maonero, zvaunofarira, vanyoreri, uye TikTok zvinoda, maonero, uye vateveri, kubatsira vagadziri uye mabhizinesi kuwana kwekutanga kukwezva uye kusvika kune vakawanda vateereri.
Wendy raMwari
Twitter inogocha Wendy raMwari yakasvika pakuzivikanwa nokuda kwekudzoka kwayo kwounyanzvi uye kugocha Twitter. Vakatanga kupindura zvichemo zvevatengi uye troll nemhinduro dzinosetsa uye dzekunyomba, vachiwana kutariswa uye kuyemurwa nevazhinji. Twitter vashandisi. Wendy wacho zvemagariro vezvenhau zano yakavabatsira kuti vasiyane nemamwe macheni ezvekudya zvinokurumidza uye nekumisikidza yakasarudzika brand identity.
Wendy's zvakare akatanga chirongwa chakabudirira chesocial media chinodaidzwa kuti “Nuggs yeCarter.” Muchirongwa ichi, vakavimbisa mari yehuku yemahara yegore kune a Twitter mushandisi anogona kuwana 18 miriyoni retweets. Kunyangwe vasina kusvika pachinangwa, mushandirapamwe wakaunza ruzha rwakanyanya. Izvi zvakabatsira Wendy kuwana vateveri vazhinji uye vatengi. Masevhisi eSocial Infinity anogona kubatsira mabhizinesi nevagadziri kuwana mamwe maonero, zvavanoda, uye vateveri pa Twitter, TikTok, uye YouTube, izvo zvingave zvakakosha pakugadzira kuvepo kwakasimba kwepamhepo uye kusvika kune vakawanda vateereri.
Coca-Cola
Muna 2011, Coca-Cola yakatanga "Shandisa Coke” mushandirapamwe, waisanganisira kudhinda mazita akakurumbira pamabhodhoro nemagaba eCoca-Cola. Mushandirapamwe uyu wakakurudzira vatengi kutenga uye kugovera Coca-Cola neshamwari nemhuri. Mushandirapamwe uyu wakabudirira zvikuru, Coca-Cola ichishuma kuwedzera kwekutengesa kekutanga muanopfuura makore gumi.
Yakaburitsawo ruzha pasocial media, nevatengi vachigovana mifananidzo yemabhodhoro avo eCoca-Cola pa Instagram uye Twitter. Izvi zvinoratidza kuti mushandirapamwe wekugadzira unogona kuburitsa zvakawanda organic engagement uye kuwedzera ruzivo rwemhando. Izvi zvinogona kukwidziridzwa zvakare nekutenga YouTube maonero, kufarira, uye vanyoreri kana TikTok vanoda, maonero uye vateveri. Masevhisi eSocial Infinity anogona kusimudzira mushandirapamwe uye kubatsira kuti isvike kune vateereri vakawanda.
Airbnb
Airbnb yakashandisa Instagram zvinobudirira kuratidza zvimiro zvayo zvakasiyana uye zviitiko. Chikwata chavo chesocial media chinotora mifananidzo yakanaka uye yakasarudzika yeAirbnb kunyorwa pasi rese. Izvi zvinokurudzira vatengi kuti vatore zororo ravo rinotevera kuburikidza nepuratifomu. Airbnb inokurudzira vatengi kugovera ruzivo rwavo rwekufamba pa Instagram uchishandisa hashtag #Airbnb.
Iyo kambani inoshandisa zvakare Instagram Nyaya dzekupa matipi ekufamba uye kuratidza zviitiko zviri kuuya munzvimbo dzakasiyana. Vateereri vakakura vasvikirwa, uye Airbnb yakagadzira zita rakasiyana. Iyi nzira inogona kuvandudzwa nemasevhisi akadai seSocial Infinity, ayo anogona kubatsira mabhizinesi kutenga TikTok vateveri, tenga YouTube vanyori, buy YouTube maonero, uye tenga TikTok maonero ekuwedzera kusvika kwavo pamapuratifomu aya.
Old Spice
Muna 2010, Old Spice yakatanga chirongwa chesocial media chine mutambi Isaiah Mustafa se "Murume Wako Anogona Kunhuwa Se.” Mushandirapamwe uyu waisanganisira nhevedzano yezvishambadzo zvinosetsa uye zvinodyidzana zvemukati zvenhau, zvinosanganisira mhinduro dzemavhidhiyo emunhu kune vashandisi vesocial media.
Yakanga iri budiriro huru, neOld Spice inoshuma a 107% kuwedzera kwekutengesa mushure mekutangwa kwedanidziro. Mushandirapamwe uyu wakabatsirawo Old Spice kusvika kune vadiki uye nekumisikidza chitupa chemazuva ano. Mabhizinesi anogona kuwedzera kubatanidzwa nezvirimo nekushandisa masevhisi seSocial Infinity kutenga YouTube zvinoda, zvichikurudzira vatengi vakawanda kuti vabatane nemhando.
Nike
Nike"Kurota Kupenga"Mushandirapamwe wakaratidza aimbove mutambi weNFL Colin Kaepernick, ane simba uye ane gakava social media campaign. Mushandirapamwe uyu wakakurudzira vatengi kuti "vatende mune chimwe chinhu, kunyangwe zvichireva kurega zvese." Iyi nhambo yakagamuchira zvose zviri zviviri kurumbidzwa nokutsoropodzwa nokuda kweshoko rayo rezvamatongerwe enyika.
Nekudaro, mushandirapamwe wakabudirira kuNike, nekambani ichishuma kuwedzera kwe31% mukutengesa kwepamhepo. Mushandirapamwe uyu wakabatsirawo Nike kusvika kune vanhu vadiki uye vane hanya nevanhu, uye zvakabatsira kumisa kambani iyi sechiratidzo chinomiririra chimwe chinhu chinopfuura kungotengesa zvipfeko zvemitambo.
Kune mabhizinesi ari kutsvaga kuwedzera kusvika kwavo pasocial media, masevhisi akaita seSocial Infinity anogona kubatsira kutenga YouTube live-stream maonero, tenga TikTok vanoda, uye tenga TikTok vateveri kugadzira kubatanidzwa kwakawanda uye kuwedzera kuoneka kwavo pamapuratifomu aya.
mhedziso:
Social Infinity ipuratifomu inopa pasocial media kushambadzira masevhisi kubatsira mabhizinesi mukusimudzira kuvepo kwavo pamhepo, izvo zvinobatsirawo kuwedzera yavo social media inotevera. Nekukosha kuri kuwedzera kwesocial media mumazano ekushambadzira, Social Infinity inopa huwandu hwemasevhisi ekubatsira mabhizinesi kuzadzisa zvinangwa zvesocial media.
Masevhisi edu anosanganisira kutenga YouTube maonero, kufarira, vanyoreri, uye TikTok vanoda, maonero, uye vateveri. Aya masevhisi anogona kubatsira mabhizinesi kuwedzera kuoneka kwavo pasocial media uye kusvika kune vakawanda vateereri, zvichitungamira mukuwedzera kubatikana, vateveri vazhinji, uye, pakupedzisira, kutendeuka kwakawanda uye kutengesa.
Yedu UI ine mushandisi-inoshamwaridzika, ine yakatwasuka interface inoita kuti zvive nyore kumabhizinesi kusarudza masevhisi avanoda uye kuisa odha. Pamusoro pezvo, isu tinopa huwandu hwemapakeji pamitengo inokwanisika kugadzirisa zvakasiyana siyana zvinodiwa zvemakambani uye miganho yekushandisa.
Pakazere, iwe unogona kushandisa yedu chikuva kune mabhizinesi anotarisa kusimudzira kuvepo kwavo kwesocial media uye kusvika kune vakawanda vateereri. Zvakadaro, inofanirwa kunge iri chikamu cheyakafara social media zano kuti uwane budiriro yenguva refu.